Websites for Optometrists

A Professional Optometry Website That Works Hard for Your Eye Care Practice

A website should be a dynamic, constantly changing marketing asset for your optometry practice. Paying a web design company $10,000 or more for a static website that becomes dated within 12 months no longer makes sense.

With our Website as a Service (WaaS) offering, we provide your optometry practice with a website that changes to meet market demands and your requirements over time. These templates are built specifically to convert prospects into your eye care patients. We offer website as a service for optometrists as part of our comprehensive optometry marketing services.

We start with one of our proven proprietary website templates. We then modify the base template and customize it with your branding, videos, photos and services.

Need to Change Your Website?

Of course you do.

Adding or Dropping Services?

Have a new eye care special you’d like to promote?

Need to change your homepage because half the people in the staff photo no longer work there?

Your eye care practice is constantly changing.  How many times in the past have you needed to make changes to your optometry website – only to realize that you don’t know how to make website updates and the person who created your web design is long gone?

As part of our Website as a Service offering, we make those changes for you. We also provide easily accessible videos within the administration area of your website that show you how to make website changes yourself.

A Sample Eye Care Website

A website we recently created for an optometrist in New Jersey

Features of our Websites that Bring You More Eye Care Patients

Fast Load Time

It is essential that your website loads quickly – 2 seconds or less.  A slow-loading website will result in optometry prospects leaving your website before they have a chance to see the eye care services that you have to offer.

Images and code on the pages of your website are optimized. This reduces the size of pages and media assets, resulting in a faster page load time.

We also have a dedicated web server at arguably the best hosting platform available (WPEngine) and we take advantage of CloudFlare CDN technology to ensure that your website loads extremely quickly both on desktop and on mobile.

Conversion Oriented

Your website should be designed to convert visitors into optometry patients.  There should be a simple way for your website visitor to request an appointment or contact you.  

Responsive Design

We make sure that your website has a responsive design.  This means that your website design is optimized for mobile devices.  The majority of people who search for eye care information do so on a mobile device.  It’s crucial to ensure that they have a great experience with your website when viewing it on their smartphone.

Modern, Professional, Conventional Design

The websites we create for eye doctors all have a modern, professional design.   We make sure your website stands out.  We want your website to look as good as the optometric practice you’re running.

We don’t use “cool” trendy design or overly dramatic design elements that are cute but don’t work well to convert prospects into patients.  We design websites that are attractive, professional, and functional.

We use clean, easy to navigate layouts for your website. We make it easy for your patients and prospective patients to find the information they are looking for quickly.

Our goal is to deliver you new patients in a cost-effective manner – not to win awards from the web design community.

Optimized for Search Engines

It’s important that your website is optimized for search engines. Whether or not you take advantage of our SEO services, the pages of your website will be properly coded for search engines. We perform on-page optimization for many of the more important pages on your website – like the home page and optometry services pages.


Your website will have a blog that you can update yourself – or we can provide content as part of your contract.

Blogs can be extremely helpful from an SEO standpoint when used properly. Unfortunately, many marketing companies will post the exact same blog content for all of their eye care clients. This does nothing at all to help with search engines.

To succeed in search engines, you need unique, compelling content that engages your website visitors. Discussion of general eye care facts can make decent blog posts if it is extremely fascinating information. Case studies of how you transformed a patient’s life would be a much better blog post. Blog posts (complete with video and images) about the staff attending charity events would be even better.

Want More Eye Care Patients?

If you’re looking to grow your optometry practice with a website that converts prospects into patients, contact us.

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