How to Get More Optometry Patients from Search Engines
- Disease & Injury Detection
- Prescriptions for Eye Glasses & Contact Lenses
- Eye Exams
- Vision Therapy
What Exactly is SEO?
SEO, which stands for Search Engine Optimization, is a proven digital marketing strategy that can assist with your website appearing higher in the search results, facilitating reputation management and credibility, with the hopeful outcome of increased web traffic and a larger number of future patients contacting you to schedule an appointment.
So How Do I Increase My Web Site Ranking?
- Keyword Research
- Your Website
1) Keyword Research
SEO experts use “keyword research” to focus in on what people search for in Google and other search engines. A “keyword” is a phrase consisting of one or more words. The closer the terms on your website match the search – and the intent – of the user, the more likely your eye care practice will rank higher in the search engines.
SEO Keyword Research Tools
Ubersuggest is a free online SEO tool that can provide keyword suggestions, ideas for new website content, and marketing strategies that perhaps have worked well for your competitors.
2) Backlink Building
A popular and effective SEO technique is to look at the backlinks that your competition has coming into their website. You’ll then try to get many of those same websites to link to your website.
Your website must look good and function properly on all devices (which is called “responsiveness”). So it must load properly on desktops, tablets, and smartphones. Working well on smartphones is extremely important from an SEO standpoint.
Try it Now
Is your website responsive? You can try it using one of the many tools available online. Below, we’re using a free website called Responsinator to make sure everything looks ok on a Smartphone.
Try It Now
Optimized On-Page Code
Meta Description Tag – The meta description tag isn’t believed to officially be used as a ranking factor for SEO by Google. However, often times the meta description tag will appear in search engine results. You can use the tag to describe pages on your eye care site, and encourage prospective patients to click.
H1 and H2 Tags – These tags are headings that appear in a web page. Often times they appear in larger font than other text on the page. They are essential for SEO and should be highly descriptive and often times contain your targeted keywords for that page.
URL – The url address of your web page should be descriptive of the content on the page and should probably contain a keyword or two.