What is Website as a Service?
FlexLeads focuses on using proven digital marketing techniques in order to deliver high quality leads to our customers. Over the years, customers that come to us looking to grow their business didn’t have a website with a strong enough online presence or user experience to generate leads.
As a result, we have developed our own marketing oriented WaaS offering.
Sometimes, the websites were hideously ugly and reflected poorly on the client’s brand. In other instances, the websites were attractive but not effective. In both cases, the design of the websites wasn’t able to to convert potential customers into paying clients.
That’s why we’ve rolled out Website as a Service for all of our clients who are on monthly recurring subscription marketing plans.
Website as a Service includes everything you could want for your marketing-oriented business website – all for a low monthly fee instead of an enormous upfront cost.
Website as a Service is both a professional website and a marketing machine for your business for a fair monthly cost rather than a huge up front expense.
Traditional Website Design and Maintenance
With traditional website development and website design, you pay a designer a large sum of money up front – say $10,000 – to begin the website creation process. You get your website and then the website designer is out of the picture.
The problem is that your website becomes outdated and stale quickly. It is no longer current, half the staff featured on the website no longer works there. You’re also seeing performance issues on the website. You’re not able to keep up with website updates and maintenance. The website seems to be getting slower each day, and it doesn’t look right. Maybe you’ve been hacked?
With Website as a Service, you get a modern website that you own – while we do the maintenance and updates to keep your website running and generating leads for your company.
What Do You Get with our WaaS Platform?
Business Website with a Professional Web Design
You get a new, professionally designed, fully functional business WordPress website designed to convert prospects into clients. The website reflects your brand. Your logo, colors, staff, and unique services and content will be represented and promoted on the website.
Not Built From Scratch
We aren’t a WordPress web design service, and we don’t offer custom, built from scratch WordPress website development services.
From a marketing standpoint, a custom website is rarely a good idea. We don’t offer 100% custom WordPress website design services. The FlexLeads website we create for your brand is NOT custom-built – but for an excellent reason.
Through trial and error, we know what works and what doesn’t to turn prospects into leads and revenue for your business. We offer a website template that is designed to convert a website visitor or potential client into a paying lead for your business.
Your WordPress site shouldn’t be a brochure – it should be an active marketing tool that gets you customers while you’re asleep. We’re continually testing and improving your website – and all our customers’ websites to generate more revenue for our clients.
By having similarly constructed websites, we’re able to collect more data and test ideas at scale to better increase conversions and get you more business.
WordPress as a Service
We build your website on the WordPress platform. WordPress is the most popular content management system (CMS) in the world and is used by over 30% of all websites online.
The managed WordPress website you’ll be getting will be on a proven platform that is supported by most large web hosts and developers everywhere. We take care of all those WordPress updates so you don’t have to worry about it.
Additionally, as part of our WordPress development process, we don’t use website builder software for our clients. Website builders are built on top of WordPress. Website builder software like Elementor and Divvi does make it easier for novice developers to put together a website quickly, website builder software often results in much slower page load times and conflicts with WordPress plugins that can affect the proper rendering of your website.
Low Upfront Costs
Instead of paying $5K or $10K or more for a website, you’ll pay a much lower monthly fee with our service. For this ongoing fee, you get constant support, updates, and more as described in the sections that follow.
Website Security
Preventing malicious attacks on your website can seem like a full-time job. We stay on top of it and apply updates to your WordPress install and associated plugins. The service also includes monitoring WordPress security alerts, allowing us to protect your website from threats proactively.
Website Maintenance
While security is a big concern, so is making sure everything is up to date. That’s where our WordPress maintenance services comes in. Things on your website can break – or no longer work – if not kept current. Our service includes continuous WordPress maintenance and updates of your website, the website works as intended, and you don’t miss out on new customers.
Website Backups and Restore Service
If you’ve ever lost a website before, you know how terrifying it can be. Not being prepared can mean the complete loss of your website.
Backup and restoration of websites is an essential part of our service. We actively backup your website in multiple ways and locations so that you can be sure your website is safe. If a disaster happens, we can recover your website quickly.
Simple, Proven WordPress Web Design
The goal of your marketing oriented website is to generate leads for your business – that’s it. The goal is to provide a visitor to your website with the information that they need to know about your business quickly. If they’re a qualified prospect, then the goal is to make it as easy as possible to take the next step – which is to reach out to you either by chat, phone, or website form.
To aid this process, your website design needs to be simple and uncluttered. Your website should have clear “calls to action” which stand out on the page and encourage the website visitor to reach out to you.
Navigation on your website should be traditional. This usually involves a horizontal navigation menu at the top of the site, and an easy to navigate menu on mobile devices.
The goal is to create a thoughtful and clearly laid out user experience for your visitors that adds revenue to your bottom line.
Website Analytics
To assist with marketing activities, we will also make sure that Analytics are installed on your website so that you can make informed decisions. With analytics data, you can see what content is resonating with users by looking at what pages get a lot of visitors, and what pages have a long dwell time (time spent on page).
Google Analytics’ GA4 is the most common analytics software available for website owners. While it is relatively easy to install, it is extremely hard to use – and is best used for large e-commerce sites.
We recommend using a more lightweight analytics package which is easy to get the data you need with a simple glance. For most of our customers, we find that Plausible Analytics is a great fit.
Plausible analytics provides easy to understand reports for your website
Additional SEO tools that can be used in conjunction with analytics data include data from Google Search Console and SEO tools like ahrefs. Combining all of these sources together helps us to determine what is working – as well as areas of opportunity for your website.
Website Hosting
We use the best website hosting service available – WPEngine – for web hosting. WPEngine provides superfast speeds for WordPress hosting and is incredibly reliable.
Website CDN using CloudFlare
A Content Delivery Network (CDN) is a geographically distributed network of servers that work together to provide fast delivery of Internet content. Use of a CDN improves web page load times for the visitors that come in to your website. A CDN can also provide security by offering protection against threats like DDoS attacks.
Domain Management Features
In addition the website features, we’re able to help with domain management. If you need to set up FTP capabilities or make sure that your email is routed to the right place we can help.
Website Updating Service
You shouldn’t be applying updates to your website. You have better things to do.
As a business owner, you should be focusing on actually running your business rather than messing with your website.
Our service includes instructional videos on how you can update your website – leave the heavy lifting to us when you have edits to make.
Search Engine Optimization Oriented Website
One of our key marketing offerings is search engine optimization (SEO). For your website, the key components of SEO services we provide are quality content, incoming links from high quality websites, and proper technical SEO techniques.
Quality Content – As part of your WAAS project, we can implement an SEO strategy that includes content development of the various types of pages on your website. We will develop a service page for each service that you offer. We will also create a blog section for your site, and can develop monthly blog posts to bring website traffic to your site.
Incoming Backlinks – In order to bring in website traffic, you’ll need to get links to your new website from other high quality websites. There is a technique (backlink building) which we can implement to get your site to rank higher up in the search engine results pages (SERPs) for searches that are relevant to the services that you offer clients.
Technical SEO – Fore each page on your website, using SEO Tools, we make sure that each page is properly optimized to easily be read and understood by search engines. We take care of the meta title tags, description tags, url slugs, and other behind the scenes considerations. We also do on page optimization to establish that the actual content of your website is highly relevant for the search terms that you’re trying to rank for.
Social Media Integration
As part of our offerings, the blog posts and other content on your website can easily be syndicated to Social Media. This allows your blog posts to get additional reach on social media platforms like Twitter, Facebook, Instagram, and more…
Based in Denver, CO
We’re available during business hours in the United States, so we’re easy to reach. WaaS is only available to customers who are also using FlexLeads for marketing services.
Interested in Learning More?
Contact us to learn how our WaaS offerings can help your marketing efforts and drive more leads (and business) to your company.