A Detailed Look at How We Get You Landscaping Customers
The landscaping industry is extremely competitive. To thrive in today’s market, your residential or commercial landscaping company must tap into the potential of digital marketing to enhance your online reputation, attract new clients, and grow your business.
By employing a wide range of web based tools, your landscaping firm can expand its reach and craft a compelling brand image more effectively than old school promotional tactics. These Internet driven strategies enable your company to engage potential customers where they browse online – at the moment they’re seeking landscaping services.
Web marketing for landscapers is highly focused and cost effective. You’ll be able to leverage demographic insights to connect with prospective clients at an affordable rate. This makes digital marketing an excellent choice for independent landscaping businesses that don’t have the extensive resources of large franchise operations they’re competing against.
Techniques such as SEO and PPC can produce significant outcomes without the steep costs associated with traditional marketing methods. Additionally, the simplicity of monitoring online marketing performance allows you to identify and maximize successful approaches while phasing out what isn’t working.
FlexLeads is a digital marketing agency that specializes in helping small businesses. Let’s explore in greater detail how FlexLeads’ landscaper marketing services can help your residential or commercial landscaping business flourish with an an online marketing strategy that employs the following:
- SEO
- Local SEO
- PPC (paid search ads)
- A Marketing Oriented Website Design
- Social Media Marketing
- Email Marketing
Landscaping SEO Services
Search Engine Optimization (SEO) is a digital marketing strategy that helps your landscaping business appear higher in search engine results. We will briefly touch on SEO here, but check out our in depth article for more information on landscaping and lawn care marketing with SEO.
Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Landscaping Company More Business
Keywords
The first step is to find the appropriate keywords that your prospective customers use when searching for each landscaping service that you provide. Through the use of third party tools (like ahrefs), you can figure out what terms your local customers use when searching for the services that your landscape business. If you need keywords, you can view our comprehensive list of over 300 digital marketing keywords for SEO and PPC here.
Content Marketing
Once you’ve developed your list of keywords, you know what your prospective customers are searching for and you can develop informational content around those keywords. Content marketing involves providing your prospective customers useful, actionable content. You aren’t necessarily aiming for an immediate sale with content marketing.
Example content marketing articles might be “DIY landscape maintenance tips during the fall”.
Once a potential landscaping customer is on your website, they get a chance to review your helpful content as well as learn more about the landscaping services you provide. Optimized web design can help to turn prospects into landscaping clients (more about that below).
Unlike a PPC marketing campaign that can provide instant results, SEO does take time to generate a steady stream of landscaping leads for your business. That said, a properly structured online marketing strategy featuring SEO, can often times provide a much lower cost per lead than paid search activities.
Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Landscaping Company More Business
Local SEO Services for Landscaping
One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Landscaping Company Listing Shows in the Map Pack Search Results for Nearby Patient Searches
One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Landscaping Company Listing Shows in the Map Pack Search Results for Nearby Patient Searches
Local SEO is a specialized strategy that helps your landscaping business appear in local search results and Google Maps when potential customers in your service area search for landscaping services. A crucial component of Local SEO is optimizing your Google Business Profile (GBP), which showcases your business information, services, photos of your work, and customer reviews.
When properly optimized, your GBP listing can appear in the “Map Pack” – the prominent box of local business results displayed at the top of Google’s search results. This increased visibility in local searches and Maps can significantly boost your chances of being discovered by nearby homeowners actively seeking landscaping services.
Pay-Per-Click (PPC) Advertising for Landscaping
Another highly effective digital marketing service for landscapers is PPC advertising. Google Ads and Microsoft Ads are paid search advertising platforms that allow your landscaping business to appear at the top of search results when potential customers look for landscaping services in your area.
With Paid Search Ads, You Can Quickly Get in Front of Prospective Customers by Running Ads that are Relevant to the Landscaping Services You Provide. Ads in Google are denoted as “Sponsored”
This type of advertising works on a pay per click model (PPC), meaning you only pay when someone clicks on your ad, making it a cost-effective way to reach people actively seeking landscaping services. Unlike SEO, you can get leads almost instantly (for a price) by using paid search ads.
There are two types of PPC ads in Google: paid search ads and Local Services Ads:
Paid Search Ads
With paid search, you can target specific keywords, times, and locations ensuring your ads are shown to the most relevant audience at the right time. These campaigns provide valuable data about which keywords and ad messages are most effective in attracting customers, helping you refine your marketing strategy over time.
Local Services Ads
Google Local Services ads (LSA) are a powerful tool designed to connect landscaping contractors with potential clients in their local area. These ads appear at the top of Google search results (even above the standard paid search ads) when users search for local landscaping services, providing high visibility for participating businesses.
These ads differe from traditional pay per click advertising, in that LSA only charges landscapers for actual leads, such as phone calls or messages.
One of the key benefits of Local Services ads is the Google Guaranteed badge, which can help build trust with potential customers. To earn this badge, landscaping businesses must pass a background check and meet other qualification requirements. This verification process adds credibility to the business and can increase the likelihood of customers choosing their services.
With Paid Search Ads, You Can Quickly Get in Front of Prospective Customers by Running Ads that are Relevant to the Landscaping Services You Provide. Ads in Google are denoted as “Sponsored”
Landscaping Websites
Most of Your Marketing Efforts Will Send Traffic to Your Landscaping Website. You Need to Make Sure That Your Website is Able to Convert Prospects into Paying Customers
Most of Your Digital Marketing Efforts Will Send Tr