For ongoing PPC management activities, we can’t put an estimate together until we learn about your business and your unique requirements.
Pricing is also dependent on which platforms (Google, Microsoft, Twitter, Facebook) on which you wish to advertise.,
Prices typically range between $500 and $2,000 per month (with ad costs extra).
We Charge a Flat Monthly Fee
We made the decision long ago to charge a flat monthly fee. Many other companies base part of their fee on how much you are spending on ads. Usually, in these cases, they will charge a flat fee and then add a percentage of your overall ad spend on top of this flat monthly fee.
Many reputable companies use this pricing arrangement, but it is open to abuse (we have seen this in some accounts we have taken over). It can have the effect of wrongly incentivizing advertising management companies to spend more than is necessary to increase their revenue – rather than putting the clients’ interests first.
For smaller scope projects, we will charge an hourly rate.
Examples of situations where hourly rates would apply would be PPC audits and initial ad campaign setup. In both cases, the client would implement our recommendations and continue to do the day to day management of their ad account(s).
Additional Ad Costs
In addition to any fees that you pay us, you’ll also pay any associated ad costs directly to the ad platforms where you have an account (e.g., Google, Microsoft, Facebook, Twitter).