Twitter Ads Overview
From a paid advertising standpoint, Twitter is probably not the first place that you want to spend your advertising budget. We strongly recommend trying Google and Facebook advertising before giving Twitter a shot. If you’re a small, local business and your focus is on lead generation, Twitter isn’t the first place to try to promote yourself.
Twitter seems to work best for branding (for larger brands) – and you’ll notice that many of the promoted tweets within your Twitter feed are for larger brands as opposed to local service providers.
How Twitter Ads Work
Your advertising journey on Twitter starts by selecting a Campaign Objective. Most of the businesses that we work with are small/local businesses who are looking for leads. Most will choose the “Website Clicks” option, as highlighted below.

You’ll then set up a campaign name, budget options, and start and finish dates for your campaign.

You’ll then set up a campaign name, budget options, and start and finish dates for your campaign.


Free PPC Guide
Download our Free Guide and Learn How to Get Quick Wins in Your Paid Search Campaigns Right Away!
Click Here for More Info
What is Involved with Managing Twitter Ads?
Twitter Ad Targeting
Geographic Location

Twitter is probably best suited for branding campaigns as opposed to getting someone to pick up the phone and call you immediately.
Other Targeting
- Age
- Gender
- Device – Mobile / Desktop
- Keywords – if people tweet about topics containing your keywords, your ad may be eligible to show
- Audience Features – Here, you can target use likes and interests. If you wanted to, you could target Twitter users who are fans of the NHL and who also Watch Game of Thrones (except for maybe that last season).
Ad Creation, Testing and Improvement
Call Tracking
Reporting
Real-Time Reporting
Budget Tracking
Conversion Tracking & Reporting
A Web Page That Converts Prospects Into Customers
