A Professional Optometry Website That Works Hard for Your Eye Care Practice
A website should be a dynamic, constantly changing marketing asset for your optometry practice. Paying a web design company $10,000 or more for a static website that becomes dated within 12 months no longer makes sense.
With our Website as a Service (WaaS) offering, we provide your optometry practice with a website that changes to meet market demands and your requirements over time. These templates are built specifically to convert prospects into your eye care patients. We offer website as a service for optometrists as part of our comprehensive optometry marketing services.
We start with one of our proven optometry website design templates. We then modify the base template and customize it with your branding, videos, photos and services.
Need to Change Your Website?
Of course you do.
Adding or Dropping Services?
Have a new eye care special you’d like to promote?
Need to change your homepage because half the people in the staff photo no longer work there?
Your eye care practice is constantly changing. How many times in the past have you needed to make changes to your optometry website – only to realize that you don’t know how to make website updates and the person who created your web design is long gone?
As part of our Website as a Service offering, we make those changes for you. We also provide easily accessible videos within the administration area of your website that show you how to make website changes yourself.
A Sample Eye Care Website
Optometrist Website Design Features
Fast Load Time
It is essential that your website loads quickly – 2 seconds or less. A slow-loading website will result in optometry prospects having a negative user experience and leaving your website before they have a chance to see the eye care services that you have to offer.
Images and code on the pages of your website are optimized. This reduces the size of pages and media assets, resulting in a faster page load time.
We also have a dedicated web server at arguably the best hosting platform available (WPEngine) and we take advantage of CloudFlare CDN technology to ensure that your website loads extremely quickly both on desktop and on mobile.
Conversion Oriented
Your website should be designed to convert visitors into optometry patients. There should be a simple way for your website visitor to request an appointment or contact you.
Responsive Design
We make sure that your website has a responsive design. This means that your website design is optimized for mobile devices. The majority of people who search for eye care information do so on a mobile device. It’s crucial to ensure that they have a great experience with your website when viewing it on their smartphone.
Modern, Professional, Conventional Optometry Website Design
The websites we create for eye doctors all have a modern, professional design. We make sure your website stands out. We want your website to look as good as the optometric practice you’re running.
We don’t use “cool” trendy design or overly dramatic design elements that are cute but don’t work well to convert prospects into patients. We design websites that are attractive, professional, and functional.
We use clean, easy to navigate layouts for your website. We make it easy for your patients and prospective patients to find the information they are looking for quickly.
Our goal is to deliver you new patients in a cost-effective manner – not to win awards from the web design community.
New Website Needs Website Visitors
A fast, modern looking new website that is able to convert a curious prospect into a paying optometry patient is essential.
But a website on its own doesn’t really serve a purpose unless you’re able to generate a health amount of website traffic to this new site. Below are the methods that FlexLeads can provide your eye clinic in order to deliver that traffic.
Local SEO
Local SEO involves focusing your online presence to attract more prospects from relevant local searchers near your practice. Local SEO results are typically associated with Google Maps (referred to as the Google “Map Pack”) which frequently appears at the top of the search results for local searches. Appearing within this map pack can generate free clicks (and free leads) to your website. You can see local map pack results below along with associated Google Business Profiles for each nearby eye doctor.
Search for “eye exam denver, co” shows the Google Map Pack and Google Business Profiles for Nearby Eye Doctors
Maintaining yoru Google Business Profile – (Formerly “Google My Business”) is essential for Local SEO success. You need to complete your Google Business Profile with all of your services, hours, business name, address, phone number, and contact information for your practice. You’ll also need to set up a process to solicit reviews from your eye care patients as well as respond to your google reviews on your Google Business Profile.
Search Engine Optimization (SEO)
Search engine optimization is the practice of getting your website content to rank high up in the search results for searches that are relevant to the services that you offer. Ranking high up in the search engines results in free traffic to your website.
When it comes to developing content for SEO, you want to have detailed services pages, payment pages, and a blog. Great topics to include on your website are questions that patients frequently ask of the eye doctor and staff.
Services Pages
For eye care professionals, all of your services pages should be optimized for SEO. Instead of just listing all the services that you provide, you should have a separate page for each service that you provide. Each of these services pages should explain in great detail how you provide that particular service. Having unique photos and videos to describe the services is likely to set you apart from your competitors.
Sample services pages to include on your site:
- Comprehensive Eye Exams
- Pediatric Eye Exams
- Eyeglasses
- Contact Lenses
- Glaucoma Treatment
- Cataract Treatment
- Amblyopia Treatment
- Strabismus Treatment
- Myopia Treatment
- Emergency Eye Care Services
- Vision Therapy Services
- Sports Vision
- Ortho-K
The list above is obviously not comprehensive, but provides a good foundation for the types of services pages that you should consider having on your website.
Payment and Insurance Pages
Payment and insurance pages are also important to your prospective patients. Build detailed pages about what insurance you accept and whether you’re in network or not for each type of insurance.
Blog
Blogs can be extremely helpful from an SEO standpoint when used properly. Unfortunately, many marketing companies will post the exact same blog content for all of their eye care clients. This does nothing at all to help with search engines.
To succeed in search engines, you need to engage in content marketing. Content marketing involves creating unique, compelling content that engages your website visitors. Discussion of general eye care facts can make decent blog posts if it is extremely fascinating information. Case studies of how you transformed a patient’s life with your services is an even better blog post idea. Blog posts (complete with video and images) about the staff attending charity events showing that you’re involved in the community is also an excellent topic for a blog post.
Pay Per Click Advertising
Pay per click advertising is one of the best ways to get traffic to your website quickly. Both Google and Bing offer paid search advertising. We usually recommend that eye care professionals implement a paid ad campaign to get eye care customers coming to their website quickly. While the cost per lead for paid advertising is usually higher than SEO, SEO often takes time to achieve results – this makes paid search ads a good option to generate clients for your practice relatively quickly.
A user search for “eye exam denver” produces multiple results.
Google Ads appear at the very top of the search results. And as you can see above there are four ads at the very top of the search engine results page. Ads tend to dominate the top of the Google results page.
When you run an ad campaign using Google Ads, you only pay if someone clicks on your Google Ad. When they click on your ad, they are taken to your website where you have the opportunity to convert that prospect into a paying optometry patient.
Frequently Asked Questions
Do You Do Custom Website Development?
All optometry website designs that we provide our clients are based on custom layouts and features that are proven to work to generate prospects for your optometry practice. Items like your branding, colors, content, office photos, staff photos, doctor photos and more will be incorporated into your website.
After You Build My Website, Do I Own It?
Yes. Your website is yours to do what you wish. We build your website on a non-proprietary platform (WordPress) and we don’t use any page builders (like Elementor) that can slow down your website. We strongly advise that you avoid web development companies that have proprietary website platforms as it is nearly impossible to move your website to a different provider.
Want More Eye Care Patients?
If you’re looking to grow your optometry practice with a website that converts prospects into patients, contact us.
