This page contains a list of web applications and software which can be used as negative keywords
Note that you should review each keyword before applying it as a negative keyword to paid search campaigns.
Keywords to be extra careful of applying are in bold and in Red
Other Keyword Lists
When you’re done with this list, be sure to check out our other keyword lists:
Bonus: Check out our post on how to discover negative keywords in your ad campaigns.
Web Applications and Software Keywords
Why you should consider applying web applications and software as negative keywords:
Often times people will conduct a search that includes a web application as part of the search. The intent is likely to be brought to that web app. An example would be “Dell laptop reviews Reddit”. The intent is to be brought to Reddit to see community reviews – not to be brought to your website.
The Negative Keyword List of Web Applications and Software
- “Face Book”
- “Linked In”
- “snap chat”
- “Tik Tok”
- “Whats App”
- “You Tube”
- NextDoor
- Quora
- SnapChat
- TikTok
- Tumblr
- Yelp
- YouTube
