This page contains a list of common US last names which can be used as negative keywords.
Note that you should review each keyword before applying it as a negative keyword to paid search campaigns.
Keywords to be extra careful of applying are in bold and in Red.
Other Keyword Lists
When you’re done with this list, be sure to check out our other keyword lists:
Bonus: Check out our article on how to find your own negative keywords from Google Ads campaigns.
Common Surnames in the United States
Why you should consider applying names as negative keywords:
If you’re running campaigns for a podiatrist named Doctor Smith in Las Vegas, and someone in Las Vegas searches for “Doctor Wilson Podiatrist”, you don’t want your ad to show as the searcher likely already has a pre-existing relationship with Doctor Wilson and doesn’t represent a good lead opportunity.
Review the list closely before applying.
Surnames can often be nouns (Ball), Colors (Green), Plants (Bush) and have many other double meanings that you may wish to not be negative keywords.
The Negative Keyword List of Common Surnames in the United States
- ABBOTT
- ACEVEDO
- ACOSTA
- ADAMS
- ADKINS
- AGUILAR
- AGUIRRE
- AHMED
- ALEXANDER
- ALFARO
- ALI
- ALLEN
- ALLISON
- ALVARADO
- ALVAREZ
- ANDERSEN
- ANDERSON
- ANDRADE
- ANDREWS
- ANTHONY
- ARCHER
- ARELLANO
- ARIAS
- ARMSTRONG
- ARNOLD
- ARROYO
- ASHLEY
- ATKINS
- ATKINSON
- AUSTIN
- AVALOS
- AVERY
- AVILA
- AYALA
- AYERS
- BAILEY
- BAKER
- BALDWIN
- BALL
- BALLARD
- BANKS
- BARAJAS
- BARBER
- BARKER
- BARNES
- BARNETT
- BARR
- BARRERA
- BARRETT
- BARRON
- BARRY
- BARTLETT
- BARTON
- BASS
- BATES
- BAUER
- BAUTISTA
- BAXTER
- BEAN
- BEARD
- BEASLEY
- BECK
- BECKER
- BEIL
- BELL
- BELTRAN
- BENDER
- BENITEZ
- BENJAMIN
- BENNETT
- BENSON
- BENTLEY
- BENTON
- BERG
- BERGER
- BERNAL
- BERNARD
- BERRY
- BEST
- BISHOP
- BLACK
- BLACKBURN
- BLACKWELL
- BLAIR
- BLAKE
- BLANCHARD
- BLANKENSHIP
- BLEVINS
- BOND
- BONILLA
- BOOKER
- BOONE
- BOOTH
- BOWEN
- BOWERS
- BOWMAN
- BOYD
- BOYER
- BOYLE
- BRADFORD
- BRADLEY
- BRADSHAW
- BRADY
- BRANCH
- BRANDT
- BRAVO
- BRENNAN
- BREWER
- BRIDGES
- BRIGGS
- BROCK
- BROOKS
- BROWN
- BROWNING
- BRUCE
- BRYAN
- BRYANT
- BUCHANAN
- BUCK
- BUCKLEY
- BULLOCK
- BURCH
- BURGESS
- BURKE
- BURNETT
- BURNS
- BURTON
- BUSH
- BUTLER
- BYRD
- CABRERA
- CAIN
- CALDERON
- CALDWELL
- CALHOUN
- CALLAHAN
- CAMACHO
- CAMERON
- CAMPBELL
- CAMPOS
- CANNON
- CANO
- CANTRELL
- CANTU
- CARDENAS
- CAREY
- CARLSON
- CARPENTER
- CARR
- CARRILLO
- CARROLL
- CARSON
- CARTER
- CASE
- CASEY
- CASTANEDA
- CASTILLO
- CASTRO
- CERVANTES
- CHAMBERS
- CHAN
- CHANDLER
- CHANG
- CHAPMAN
- CHARLES
- CHASE
- CHAVEZ
- CHEN
- CHERRY
- CHOI
- CHRISTENSEN
- CHRISTIAN
- CHUNG
- CHURCH
- CISNEROS
- CLARK
- CLARKE
- CLAY
- CLAYTON
- CLEMENTS
- CLINE
- COBB
- COCHRAN
- COFFEY
- COHEN
- COLE
- COLEMAN
- COLLIER
- COLLINS
- COLON
- COMBS
- COMPTON
- CONLEY
- CONNER
- CONRAD
- CONTRERAS
- CONWAY
- COOK
- COOPER
- COPELAND
- CORDOVA
- CORONA
- CORREA
- CORTES
- CORTEZ
- COSTA
- COX
- CRAIG
- CRANE
- CRAWFORD
- CROSBY
- CROSS
- CRUZ
- CUEVAS
- CUMMINGS
- CUNNINGHAM
- CURRY
- CURTIS
- DALTON
- DANIEL
- DANIELS
- DAUGHERTY
- DAVENPORT
- DAVID
- DAVIDSON
- DAVILA
- DAVIS
- DAWSON
- DAY
- DEAN
- DECKER
- DEJESUS
- DELACRUZ
- DELAROSA
- DELEON
- DELGADO
- DENNIS
- DIAZ
- DICKERSON
- DICKSON
- DILLON
- DIXON
- DODSON
- DOMINGUEZ
- DONALDSON
- DONOVAN
- DORSEY
- DOUGHERTY
- DOUGLAS
- DOYLE
- DRAKE
- DUARTE
- DUDLEY
- DUFFY
- DUKE
- DUNCAN
- DUNLAP
- DUNN
- DURAN
- DURHAM
- DYER
- EATON
- EDWARDS
- ELLIOTT
- ELLIS
- ELLISON
- ENGLISH
- ENRIQUEZ
- ERICKSON
- ESCOBAR
- ESPARZA
- ESPINOSA
- ESPINOZA
- ESQUIVEL
- ESTES
- ESTRADA
- EVANS
- EVERETT
- FARLEY
- FARMER
- FARRELL
- FAULKNER
- FELIX
- FERGUSON
- FERNANDEZ
- FIELDS
- FIGUEROA
- FINLEY
- FISCHER
- FISHER
- FITZGERALD
- FITZPATRICK
- FLEMING
- FLETCHER
- FLORES
- FLOWERS
- FLOYD
- FLYNN
- FOLEY
- FORD
- FOSTER
- FOWLER
- FOX
- FRANCIS
- FRANCO
- FRANK
- FRANKLIN
- FRAZIER
- FREDERICK
- FREEMAN
- FRENCH
- FRIEDMAN
- FROST
- FRY
- FRYE
- FUENTES
- FULLER
- GAINES
- GALINDO
- GALLAGHER
- GALLEGOS
- GALVAN
- GARCIA
- GARDNER
- GARNER
- GARRETT
- GARRISON
- GARZA
- GATES
- GENTRY
- GEORGE
- GIBBS
- GIBSON
- GILBERT
- GILES
- GILL
- GILLESPIE
- GILMORE
- GLASS
- GLENN
- GLOVER
- GOLDEN
- GOMEZ
- GONZALES
- GONZALEZ
- GOOD
- GOODMAN
- GOODWIN
- GORDON
- GOULD
- GRAHAM
- GRANT
- GRAVES
- GRAY
- GREEN
- GREENE
- GREER
- GREGORY
- GRIFFIN
- GRIFFITH
- GRIMES
- GROSS
- GUERRA
- GUERRERO
- GUEVARA
- GUTIERREZ
- GUZMAN
- HAHN
- HAIL
- HALE
- HALEY
- HALL
- HAMILTON
- HAMMOND
- HAMPTON
- HANCOCK
- HANNA
- HANSEN
- HANSON
- HARDIN
- HARDING
- HARDY
- HARMON
- HARPER
- HARRELL
- HARRINGTON
- HARRIS
- HARRISON
- HART
- HARTMAN
- HARVEY
- HAWKINS
- HAYDEN
- HAYES
- HAYNES
- HEATH
- HEBERT
- HENDERSON
- HENDRICKS
- HENDRIX
- HENRY
- HENSLEY
- HENSON
- HERMAN
- HERNANDEZ
- HERRERA
- HERRING
- HESS
- HESTER
- HICKMAN
- HICKS
- HIGGINS
- HILL
- HINES
- HINTON
- HO
- HOBBS
- HODGE
- HODGES
- HOFFMAN
- HOGAN
- HOLLAND
- HOLLOWAY
- HOLMES
- HOLT
- HOOD
- HOOVER
- HOPKINS
- HORN
- HORNE
- HORTON
- HOUSE
- HOUSTON
- HOWARD
- HOWE
- HOWELL
- HUANG
- HUBBARD
- HUBER
- HUDSON
- HUERTA
- HUFF
- HUFFMAN
- HUGHES
- HULL
- HUMPHREY
- HUNT
- HUNTER
- HURLEY
- HURST
- HUTCHINSON
- HUYNH
- IBARRA
- INGRAM
- JACKSON
- JACOBS
- JACOBSON
- JAMES
- JARAMILLO
- JARVIS
- JEFFERSON
- JENKINS
- JENNINGS
- JENSEN
- JIMENEZ
- JOHNS
- JOHNSON
- JOHNSTON
- JONES
- JORDAN
- JOSEPH
- JUAREZ
- KANE
- KAUR
- KEITH
- KELLER
- KELLEY
- KELLY
- KEMP
- KENNEDY
- KENT
- KERR
- KHAN
- KIM
- KING
- KIRBY
- KIRK
- KLEIN
- KLINE
- KNAPP
- KNIGHT
- KNOX
- KOCH
- KRAMER
- KRUEGER
- LAM
- LAMB
- LAMBERT
- LANDRY
- LANE
- LANG
- LARA
- LARSEN
- LARSON
- LAWRENCE
- LAWSON
- LE
- LEACH
- LEAL
- LEBLANC
- LEE
- LEON
- LEONARD
- LESTER
- LEVY
- LEWIS
- LI
- LIM
- LIN
- LINDSEY
- LITTLE
- LIU
- LIVINGSTON
- LLOYD
- LOGAN
- LONG
- LOPEZ
- LOVE
- LOWE
- LOWERY
- LOZANO
- LU
- LUCAS
- LUCERO
- LUGO
- LUNA
- LYNCH
- LYNN
- LYONS
- MACDONALD
- MACIAS
- MACK
- MADDEN
- MADDOX
- MAGANA
- MAHONEY
- MALDONADO
- MALONE
- MANN
- MANNING
- MARIN
- MARKS
- MARQUEZ
- MARSH
- MARSHALL
- MARTIN
- MARTINEZ
- MASON
- MASSEY
- MATA
- MATHEWS
- MATHIS
- MATTHEWS
- MAXWELL
- MAY
- MAYER
- MAYNARD
- MAYO
- MAYS
- MCBRIDE
- MCCALL
- MCCANN
- MCCARTHY
- MCCARTY
- MCCLAIN
- MCCLURE
- MCCONNELL
- MCCORMICK
- MCCOY
- MCCULLOUGH
- MCDANIEL
- MCDONALD
- MCDOWELL
- MCFARLAND
- MCGEE
- MCGUIRE
- MCINTOSH
- MCINTYRE
- MCKAY
- MCKEE
- MCKENZIE
- MCKINNEY
- MCLAUGHLIN
- MCLEAN
- MCMAHON
- MCMILLAN
- MCPHERSON
- MEADOWS
- MEDINA
- MEDRANO
- MEJIA
- MELENDEZ
- MELTON
- MENDEZ
- MENDOZA
- MERCADO
- MERRITT
- MEYER
- MEYERS
- MEZA
- MICHAEL
- MIDDLETON
- MILES
- MILLER
- MILLS
- MIRANDA
- MITCHELL
- MOLINA
- MONROE
- MONTES
- MONTGOMERY
- MONTOYA
- MOODY
- MOON
- MOORE
- MORA
- MORALES
- MORAN
- MORENO
- MORGAN
- MORRIS
- MORRISON
- MORROW
- MORSE
- MORTON
- MOSES
- MOSLEY
- MOSS
- MOYER
- MUELLER
- MULLEN
- MULLINS
- MUNOZ
- MURILLO
- MURPHY
- MURRAY
- MYERS
- NASH
- NAVA
- NAVARRO
- NEAL
- NELSON
- NEWMAN
- NEWTON
- NGUYEN
- NICHOLS
- NICHOLSON
- NIELSEN
- NIXON
- NOBLE
- NOLAN
- NORMAN
- NORRIS
- NORTON
- NOVAK
- NUNEZ
- OBRIEN
- OCHOA
- OCONNELL
- OCONNOR
- ODOM
- ODONNELL
- OLIVER
- OLSEN
- OLSON
- ONEAL
- ONEILL
- OROZCO
- ORR
- ORTEGA
- ORTIZ
- OSBORNE
- OWEN
- OWENS
- PACE
- PACHECO
- PADILLA
- PAGE
- PALACIOS
- PALMER
- PARK
- PARKER
- PARKS
- PARRA
- PARRISH
- PARSONS
- PATEL
- PATRICK
- PATTERSON
- PATTON
- PAUL
- PAYNE
- PEARSON
- PECK
- PENA
- PENNINGTON
- PERALTA
- PEREZ
- PERKINS
- PERRY
- PERSON
- PETERS
- PETERSEN
- PETERSON
- PHAM
- PHAN
- PHELPS
- PHILLIPS
- PIERCE
- PINEDA
- PITTMAN
- PITTS
- POLLARD
- PONCE
- POOLE
- POPE
- PORTER
- PORTILLO
- POTTER
- POTTS
- POWELL
- POWERS
- PRATT
- PRESTON
- PRICE
- PRINCE
- PROCTOR
- PRUITT
- PUGH
- QUINN
- QUINTANA
- QUINTERO
- RAMIREZ
- RAMOS
- RAMSEY
- RANDALL
- RANDOLPH
- RANGEL
- RASMUSSEN
- RAY
- RAYMOND
- REED
- REESE
- REEVES
- REID
- REILLY
- REYES
- REYNA
- REYNOLDS
- RHODES
- RICE
- RICH
- RICHARD
- RICHARDS
- RICHARDSON
- RICHMOND
- RILEY
- RIOS
- RIVAS
- RIVERA
- RIVERS
- ROACH
- ROBBINS
- ROBERSON
- ROBERTS
- ROBERTSON
- ROBINSON
- ROBLES
- ROCHA
- RODGERS
- RODRIGUEZ
- ROGERS
- ROJAS
- ROLLINS
- ROMAN
- ROMERO
- ROSALES
- ROSARIO
- ROSAS
- ROSE
- ROSS
- ROTH
- ROWE
- ROWLAND
- ROY
- RUBIO
- RUIZ
- RUSH
- RUSSELL
- RUSSO
- RYAN
- SALAS
- SALAZAR
- SALGADO
- SALINAS
- SAMPSON
- SANCHEZ
- SANDERS
- SANDOVAL
- SANFORD
- SANTANA
- SANTIAGO
- SANTOS
- SAUNDERS
- SAVAGE
- SAWYER
- SCHAEFER
- SCHMIDT
- SCHMITT
- SCHNEIDER
- SCHROEDER
- SCHULTZ
- SCHWARTZ
- SCOTT
- SELLERS
- SERRANO
- SEXTON
- SHAFFER
- SHAH
- SHANNON
- SHARP
- SHAW
- SHELTON
- SHEPARD
- SHEPHERD
- SHEPPARD
- SHERMAN
- SHIELDS
- SHORT
- SIERRA
- SILVA
- SIMMONS
- SIMON
- SIMPSON
- SIMS
- SINGH
- SINGLETON
- SKINNER
- SLOAN
- SMALL
- SMITH
- SNOW
- SNYDER
- SOLIS
- SOLOMON
- SOSA
- SOTO
- SPARKS
- SPEARS
- SPENCE
- SPENCER
- STAFFORD
- STANLEY
- STANTON
- STARK
- STEELE
- STEIN
- STEPHENS
- STEPHENSON
- STEVENS
- STEVENSON
- STEWART
- STOKES
- STONE
- STOUT
- STRICKLAND
- STRONG
- STUART
- SUAREZ
- SULLIVAN
- SUMMERS
- SUTTON
- SWANSON
- SWEENEY
- TANG
- TANNER
- TAPIA
- TATE
- TAYLOR
- TERRELL
- TERRY
- THOMAS
- THOMPSON
- THORNTON
- TODD
- TORRES
- TOWNSEND
- TRAN
- TRAVIS
- TREJO
- TREVINO
- TRUJILLO
- TRUONG
- TUCKER
- TURNER
- TYLER
- UNDERWOOD
- VALDEZ
- VALENCIA
- VALENTINE
- VALENZUELA
- VANCE
- VANG
- VARGAS
- VASQUEZ
- VAUGHAN
- VAUGHN
- VAZQUEZ
- VEGA
- VELAZQUEZ
- VELEZ
- VENTURA
- VILLA
- VILLALOBOS
- VILLANUEVA
- VILLARREAL
- VILLEGAS
- VINCENT
- VO
- VU
- WADE
- WAGNER
- WALKER
- WALL
- WALLACE
- WALLER
- WALLS
- WALSH
- WALTER
- WALTERS
- WALTON
- WANG
- WARD
- WARE
- WARNER
- WARREN
- WASHINGTON
- WATERS
- WATKINS
- WATSON
- WATTS
- WEAVER
- WEBB
- WEBER
- WEBSTER
- WEEKS
- WEISS
- WELCH
- WELLS
- WEST
- WHEELER
- WHITAKER
- WHITE
- WHITEHEAD
- WHITNEY
- WIGGINS
- WILCOX
- WILEY
- WILKERSON
- WILKINS
- WILKINSON
- WILLIAMS
- WILLIAMSON
- WILLIS
- WILSON
- WINTERS
- WISE
- WOLF
- WOLFE
- WONG
- WOOD
- WOODARD
- WOODS
- WOODWARD
- WRIGHT
- WU
- WYATT
- XIONG
- YANG
- YATES
- YODER
- YORK
- YOUNG
- YU
- ZAMORA
- ZAVALA
- ZHANG
- ZIMMERMAN
- ZUNIGA
