A Detailed Look at How We Get You Landscaping Customers

The landscaping industry is extremely competitive. To thrive in today’s market, your residential or commercial landscaping company must tap into the potential of digital marketing to enhance your online reputation, attract new clients, and grow your business.

By employing a wide range of web based tools, your landscaping firm can expand its reach and craft a compelling brand image more effectively than old school promotional tactics. These Internet driven strategies enable your company to engage potential customers where they browse online – at the moment they’re seeking landscaping services.

Web marketing for landscapers is highly focused and cost effective. You’ll be able to leverage demographic insights to connect with prospective clients at an affordable rate. This makes digital marketing an excellent choice for independent landscaping businesses that don’t have the extensive resources of large franchise operations they’re competing against.

Techniques such as SEO and PPC can produce significant outcomes without the steep costs associated with traditional marketing methods. Additionally, the simplicity of monitoring online marketing performance allows you to identify and maximize successful approaches while phasing out what isn’t working.

FlexLeads is a digital marketing agency that specializes in helping small businesses. Let’s explore in greater detail how FlexLeads’ landscaper marketing services can help your residential or commercial landscaping business flourish with an an online marketing strategy that employs the following:

SEO
Local SEO
PPC (paid search ads)
A Marketing Oriented Website Design
Social Media Marketing
Email Marketing

Landscaping SEO Services

Search Engine Optimization (SEO) is a digital marketing strategy that helps your landscaping business appear higher in search engine results. We will briefly touch on SEO here, but check out our in depth article for more information on landscaping and lawn care marketing with SEO.

Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Landscaping Company More Business

Keywords

The first step is to find the appropriate keywords that your prospective customers use when searching for each landscaping service that you provide. Through the use of third party tools (like ahrefs), you can figure out what terms your local customers use when searching for the services that your landscape business. If you need keywords, you can view our comprehensive list of over 300 digital marketing keywords for SEO and PPC here.

Content Marketing

Once you’ve developed your list of keywords, you know what your prospective customers are searching for and you can develop informational content around those keywords. Content marketing involves providing your prospective customers useful, actionable content. You aren’t necessarily aiming for an immediate sale with content marketing.

Example content marketing articles might be “DIY landscape maintenance tips during the fall”.

Once a potential landscaping customer is on your website, they get a chance to review your helpful content as well as learn more about the landscaping services you provide. Optimized web design can help to turn prospects into landscaping clients (more about that below).

Unlike a PPC marketing campaign that can provide instant results, SEO does take time to generate a steady stream of landscaping leads for your business. That said, a properly structured online marketing strategy featuring SEO, can often times provide a much lower cost per lead than paid search activities.

Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Landscaping Company More Business

Local SEO Services for Landscaping

One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Landscaping Company Listing Shows in the Map Pack Search Results for Nearby Patient Searches

One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Landscaping Company Listing Shows in the Map Pack Search Results for Nearby Patient Searches

Local SEO is a specialized strategy that helps your landscaping business appear in local search results and Google Maps when potential customers in your service area search for landscaping services. A crucial component of Local SEO is optimizing your Google Business Profile (GBP), which showcases your business information, services, photos of your work, and customer reviews.

When properly optimized, your GBP listing can appear in the “Map Pack” – the prominent box of local business results displayed at the top of Google’s search results. This increased visibility in local searches and Maps can significantly boost your chances of being discovered by nearby homeowners actively seeking landscaping services.

Pay-Per-Click (PPC) Advertising for Landscaping

Another highly effective digital marketing service for landscapers is PPC advertising. Google Ads and Microsoft Ads are paid search advertising platforms that allow your landscaping business to appear at the top of search results when potential customers look for landscaping services in your area.

With Paid Search Ads, You Can Quickly Get in Front of Prospective Customers by Running Ads that are Relevant to the Landscaping Services You Provide. Ads in Google are denoted as “Sponsored”

This type of advertising works on a pay per click model (PPC), meaning you only pay when someone clicks on your ad, making it a cost-effective way to reach people actively seeking landscaping services. Unlike SEO, you can get leads almost instantly (for a price) by using paid search ads.

There are two types of PPC ads in Google: paid search ads and Local Services Ads:

Paid Search Ads

With paid search, you can target specific keywords, times, and locations ensuring your ads are shown to the most relevant audience at the right time. These campaigns provide valuable data about which keywords and ad messages are most effective in attracting customers, helping you refine your marketing strategy over time.

Local Services Ads

Google Local Services ads (LSA) are a powerful tool designed to connect landscaping contractors with potential clients in their local area. These ads appear at the top of Google search results (even above the standard paid search ads) when users search for local landscaping services, providing high visibility for participating businesses.

These ads differe from traditional pay per click advertising, in that LSA only charges landscapers for actual leads, such as phone calls or messages.

One of the key benefits of Local Services ads is the Google Guaranteed badge, which can help build trust with potential customers. To earn this badge, landscaping businesses must pass a background check and meet other qualification requirements. This verification process adds credibility to the business and can increase the likelihood of customers choosing their services.

With Paid Search Ads, You Can Quickly Get in Front of Prospective Customers by Running Ads that are Relevant to the Landscaping Services You Provide. Ads in Google are denoted as “Sponsored”

Landscaping Websites

Most of Your Marketing Efforts Will Send Traffic to Your Landscaping Website. You Need to Make Sure That Your Website is Able to Convert Prospects into Paying Customers

Most of Your Digital Marketing Efforts Will Send Traffic to Your Landscaping Website. You Need to Make Sure That Your Website is Able to Convert Prospects into Paying Customers

Much in the way that a landscape design is aesthetically pleasing and functional, your web design must be pleasing and easy to use for your website visitors. A well-designed and optimized website is arguably the most important element of landscape marketing.

The majority of your other landscape marketing efforts will bring prospective landscaping leads to your website, which must be able to convert prospects into paying clients for your landscaping business. effectively turning many visitors into customers. By showcasing your landscaping services, displaying a portfolio of your work, and providing clear information about your process and pricing, you help potential clients quickly understand what you offer and why they should choose you.

Simple navigation and a a mobile-friendly website design ensures that customers can easily navigate your site and contact you from any device, which is crucial for capturing leads while they’re viewing properties or outdoor spaces. Build trust with the prospect by presenting reviews, video testimonials and before and after photos of landscaping projects.

Social Media Marketing

Social media marketing is another digital marketing channel that can be used to help landscaping professionals generate more paying commercial and residential customers.

Social media platforms provide an excellent opportunity for landscapers to share their projects, transforming their work into visual stories. With proper marketing automation, you’ll be able to promote all of your content marketing activities across multiple social media marketing channels. This allows you to showcase your skills, creativity, and the quality work to a wide audience, attracting new clients and increasing brand awareness.

Large Franchises Like the Grounds Guys Use Social Media for Branding Purposes (note that FlexLeads does not work with Franchises)

Email Marketing

Email Marketing Platforms Like Mailchimp Allow You to Reach Former Clients and Engaged Prospects

Email marketing is one of the best digital marketing services for landscapers to try. The main benefit for landscapers is that you own your email list. This is much different than SEO and PPC where Google can sink your marketing campaign by changing search algorithms or raising click costs – resulting in reduced or more expensive leads.

Landscapers can effectively use email marketing to attract and retain customers in several ways. Email can be one of the most effective marketing channels for landscaping and lawn care companies, providing a direct line of communication to potential and existing clients. By building an email list of interested prospects and current customers, you can regularly share valuable content, promotions, and updates to stay top-of-mind.

Landscaping Marketing Frequently Asked Questions

Do you work with franchises or large chains?

No. Unfortunately, we don’t work with franchises. We need full website access in order to implement marketing initiatives. We have found that despite the wishes of franchisees, franchisors are unwilling to provide third party access to their websites.

Do you work with exclusively with my Landscaping company?

Yes. We will work only with your Landscaping company – never with your direct competitors in your area.

What is the most effective Digital Marketing Strategy for Landscapers?

It is difficult to separate each marketing strategy and label one as “the best”. Each has strengths and weaknesses.

Email Marketing – You own your email list, but you must be very careful with email marketing campaigns to avoid ending up in spam folders.
Local SEO – Local SEO is a must for all landscapers. But it is difficult to get your landscaping business to appear in the Google Map pack unless you’re relatively close to the person conducting the search.
PPC – paid search is a great way to quickly generate landscaping leads, although it can be on the pricey side.
SEO – SEO requires significant up front effort and cost. It also takes a long time to generate results, but once established, it typically provides among the lowest cost per lead available for landscaping customers.
Social Media Marketing – Social Media Marketing works best as part of a branding campaign and is best suited for multi-location businesses and franchises.
Website – You must have a great website with proper web design, but no one will ever see your website unless you have other marketing channels (like SEO, PPC and Email) driving traffic to your site.