Marketing Services for Roofers

A Detailed Look at How We Get You Roofing Customers

To remain ahead of the competition, your roofing business must tap into the potential of digital marketing to enhance your online reputation, attract new clients, and grow your operations. By leveraging a wide variety of web based tools, your roofing service can expand its influence and forge a robust brand presence more efficiently than old-school promotional techniques. These internet-driven strategies enable your company to engage potential customers where they browse online – exactly when they’re in need of roofing solutions.

Web marketing for roofers is precisely targeted and budget-conscious. You’ll have the ability to utilize consumer insights to reach prospective clients at an economical rate. This makes digital marketing an excellent choice for independent roofing contractors lacking the vast resources of large national construction firms they’re up against.

Techniques such as SEO and PPC can yield significant outcomes without the steep costs associated with traditional marketing approaches. Additionally, the ease of monitoring online marketing performance allows you to identify and maximize successful tactics while phasing out less effective ones.

Let’s explore in greater detail how FlexLeads’ internet-based marketing solutions can help your roofing business rise above the rest…

Roofing SEO Services

Effective Search Engine Optimization (SEO) allows your roofing company to appear higher up in search engine results on Google and Bing, making it more likely to appear when potential customers search for roofing services. Creating high quality and relevant content that addresses common roofing issues and solutions is paramount in order to do well with SEO. Great informational content like “how to tell if you need a new roof” can be both helpful and informative to site visitors, and can help your more transactional pages (like “roofers in Cleveland”) rank better.

Unlike paid advertising, SEO provides long-term benefits, continuing to drive traffic without ongoing ad spend once rankings are established. While SEO requires an initial investment of time and resources, it typically offers a higher return on investment over time, making it a cost-effective strategy for attracting qualified leads to your roofing business.

Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Roofing Company More Business

Local SEO Services for Roofing

One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Roofing Company Listing Shows in the Map Pack Search Results for Nearby Patient Searches

Local SEO enhances your roofing company’s visibility in local search results, focusing on location-specific queries like “roofing contractor near me.” Your Google Business Profile (GBP), which, when optimized, can appear in the prominent Map Pack that is displayed at the top of local search results. 

You must optimize your GBP with accurate business information, service areas, photos of your work (before and after photos), videos if possible, and customer reviews.  All of these increase your chances of appearing high up in the local search results where customers can see your roofing company’s business listing and reach out for your roofing services.

Pay-Per-Click (PPC) Advertising for Roofing

Google and Bing both offer paid search engine advertising to allow companies to get their message in front of target customers.  The great thing about paid ads is that they can quickly boost your roofing company’s visibility by displaying ads to people actively searching for roofing services in your area. This is different from SEO which can take months to work.

Google Ads and Microsoft Ads both allow for precise targeting based on location, specific roofing related keywords, and even factors like homeownership, ensuring your ads reach the most relevant audience. You’ll also learn more about your local market with the detailed data provided by the advertising platforms like what keywords (services) people are searching for as well as the regions where your roofing services are most in demand.

With Paid Search Ads, You Can Quickly Get in Front of Prospective Customers by Running Ads that are Relevant to the Roofing Services You Provide. Ads in Google are denoted as “Sponsored”

Websites for Roofing Companies

Most of Your Marketing Efforts Will Send Traffic to Your Roofing Website (Which Will Have Many of the Same Components of a Well Designed Home Services Website Like the Landscaping Website Shown Above). You Need to Make Sure That Your Website is Able to Convert Prospects into Paying Customers

You must have an easy to use website that is focused on converting prospects into paying roofing customers.  Your website is the key component in converting visitors from SEO, Local SEO, and PPC efforts into paying customers for your roofing company. 

Your website must also clearly establish your expertise.  Customers must know that you can get the job done.  You do this by including trust building elements like customer testimonials (video testimonials are best), before and after photos, and reviews.

Marketing for Roofers Frequently Asked Questions

Do you work with franchises or large chains?

No. Unfortunately, we don’t work with franchises. We need full website access in order to implement marketing initiatives. We have found that despite the wishes of franchisees, franchisors are unwilling to provide third party access to their websites.

Do you work with exclusively with my roofing company?

Yes. We will work only with your roofing company – never with your direct competitors in your area.

Roofing Marketing Articles

LET’S GET STARTED

For More Information About How FlexLeads Can Help Your Roofing Company, Fill out the Form Below, Give Us a Call or Send us an Email.

FlexLeads, LLC

Phone:

1-888-959-6867

Email:

[email protected]

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