Pest Control Keywords Overview
Paid search advertising and search engine optimization (SEO) are the two essential elements that you need for effective digital marketing. Both require the use of relevant keywords in order to reach consumers and business owners looking for your pest control services.
A successful pest control SEO campaign requires creating original content around keywords that correspond to your pest control company’s services. With Local SEO, you’re trying to get your pest control website to rank high up in the search engine results for local searches. You’re also trying to get your Google Business Profile (formerly Google My Business) to be visible in Google Maps.
Setting up a Google Ads Campaign puts your advertising message in front of a potential customer precisely at the time they’re seeking your pest control services. Someone conducts a Google search for your pest control services, they click on a Google Ad and are brought to your pest control website.
SEO and PPC are the most important pest control marketing tools to get people to visit your extermination services website. There, you’ll be able to convert potential clients to paying clients.
Keyword Research Tools
Locating Keywords to Use for Search Engine Optimization pest control SEO and paid search campaigns
Notice that in every example, I use 1 seed keyword – like “pest control” as an example. You’ll want to take a much deeper dive into the services you offer. Plug keywords like “get rid of roaches”, “mice in walls”, “squirrels in attic” or any other number of common complaints that customers tell you about when they call you for your pest control services.
Mangools KWFinder
This is a paid program that costs around $29/month. You can try it free for 10 days if you don’t want to sign up for a paid plan right off the bat.
Enter your keywords, location, and language, KWFinder returns a bunch of valuable data that can be useful for both SEO and PPC reasons. The actual figures won’t be 100% on target (only Google has access to 100% accurate search data). That said, the data returned is extremely valuable and will help you focus on the correct keywords.
Mangools Results of KWFinder for “exterminator for termites”
In this instance, we chose “exterminator for termites” as our keyword and set our search location as “Oklahoma City” (1). By default, it displays Related Keywords (2).
Also, you can change the settings between “Autocomplete” as well as “Questions”. Creating website content around Google Autocomplete or Questions is an effective SEO strategy. These are usually lower volume keyword phrases that aren’t subject to nearly as much competition as regular keywords. This means it is a bit easier for you to get organic search engine traffic (free) to your website when you write content around autocomplete and question suggestions.
Keyword Table (Left Panel)
Under our search are the keywords that are listed in the keyword table.
Keywords (2) – these are the keywords you might want to study for use in paid search as well as in SEO campaigns.
Search (3) – This is the average monthly volume of searches for “exterminator for termites” for Oklahoma City) over the last 12 months. We can see that roughly 20 people each month in Oklahoma City search to find pest control providers by searching for “exterminator for termites” in Oklahoma City.
CPC (4) – CPC is the estimated cost per click for the keyword in Google Ads paid search. Using the exterminator for termites example, you’ll see that the estimated cost per click will be roughly $13.91.
PPC (5) – PPC shows how difficult the competition is for paid search ads. 100 is higher and indicates extremely competitive bidding. 0 indicates very little competition and likely much lower click costs. The 57 for our sample keyword of exterminator for termites indicates that this is a pretty competitive search term in paid advertising.
KD (6) – this is the keyword difficulty. It is used for SEO purposes. For pest control, it has a keyword difficulty of 25 – which they claim to be “Still Easy”. While it may be easier to rank than many other keywords, no keywords are easy to rank for unless you have a sound SEO strategy and great, useful content on your website. To see the keyword difficulty for other keywords, you’ll have to click on the magnifying glass.
Keyword SEO Data (Right Panel)
The right-hand section contains SEO data for the term which is highlighted in left-hand panel. In this panel, we can see the keyword difficulty highlighted again (7), as well as an overview of the Search Engine Results Page (8). Note that the top search result is held by orkin.com. This panel can provide you with great details about the businesses you’ll be going up against when you decide to rank for your chosen search term.
Export and Analyze Keyword Lists
It is possible to create lists and export data through this interface, so that you can identify good keywords offline in your own analysis tools (like spreadsheets).
AHREFs
ahrefs is another paid keyword tool that is used heavily by marketing agencies.
To find good keywords, you’ll go to the ahrefs Keywords Explorer and enter a seed keyword (or keywords). We entered “pest control” (9) and used the default settings of Google as our search engine and The United States as our geographic search location.
Enter your seed keyword in Keywords Explorer – then click on “Related Terms”
From the search results page, we can click on “Related Terms” (10) to take a closer look at available keywords.
From the below results we can see we have 11,967 possible keywords to pick from. You can save these keywords in an Excel spreadsheet for offline analysis. Below is a brief overview of some of the columns that may be useful for finding pest control keywords for your campaigns.
ahrefs returns a lot of actionable PPC and SEO data
Keywords (11) – A list of keywords you could use for SEO content generation or for Google Ads
KD (12) – This is the difficulty of keywords according to ahrefs’ proprietary methodology. It represents how difficult it might be to rank for a given keyword. Higher numbers are harder to rank than lower numbers. The KD is an exponential scale, which means that the ranking for KD 40 keywords is more than twice as difficult than ranking for a KD20 keyword.
Volume (13) – Average monthly volume of searches for the specified keyword based on the search parameters in our initial search.
CPC (14) – This is the expected cost per click you can anticipate if you’re running PPC ads for a keyword. This is based on Google data, but cost per click varies widely for each search and each ad position
SERP (15) – Clicking here will show you the actual search results for the keyword. You can see who your competitors are and how challenging they might be to try to rank against in Google.
Export (16) – You can export ahrefs data to do an offline analysis
Keyword Sheeter
Keyword Sheeter used to be named something a bit different – and a bit more vulgar – and it was completely free. Now it appears that they’re moving toward more of a fee-based model – but you can still get results for free.
What it does is offer you a list of Google autocomplete suggestions based on the keywords that you input. On the “Keyword Idea Tools,” tab (17), I input “pest control services” (18) “Keyword Ideas Tools” tab (17) by using the default settings for searching (18). I then input “pest control services” as my seed keyword (19) and then clicked the “Sheet Keywords” button (20). You can also apply positive or negative filters to further refine your results beneath the save button in the popup.
Keyword Sheeter provides results that are based on Google Autocomplete
You can then copy the results to a spreadsheet. The cost of subscriptions starts at $9/month.
Google Ads
You can find keywords using the Google Ads Keyword planner. I’ll be providing a more in depth look in my upcoming post about Google Ads for pest control companies.
If you already have an account, you can access the Keyword Planner by going to “Tools and Settings” (21) then click “Keyword Planner” (22)
Accessing the Google Keyword Planner
When you’re inside the keyword planner, you’ll need to begin with “Start with Keywords” (23). Input as many keywords as you’d like (24) – here we have entered “termite removal”. For deep keyword research you’ll definitely want to enter more than one term. Once you’re done to go on, click “Get Results” “Get the Results” link (25).
Seeding keywords in Google’s Keyword Planner
As you can look at below, Google shows 40 Keywords in a Keyword plan (26). Within the Table, you will find keywords (27) along with the monthly average search volume for every keyword suggestion (28) and the top of page bidding information (29) & (30).
You can narrow your results by expanding your search or clicking the refine keywords link in the upper right (31).
Keyword planner outcomes for “pest control”
Google provides these results and lets you incorporate them directly into your search ads. I prefer taking things offline and downloading them using the download button (32) instead of throwing them into my ad campaigns.
Pest Control Keywords to Use in SEO and Paid Campaigns
Based on the experience of using several of the tools mentioned above, here is a beginning set of 628 pest control industry keywords you should consider using for digital marketing. These keywords can be used in paid search ad campaigns on Google and Microsoft Ads. Many of these can also be used as SEO keywords that you can build content around to get more organic (free) search engine traffic.
This isn’t an exhaustive list. You should conduct your own keyword analysis to find keywords that make sense for your company.
Qualifiers
Be aware that when you are running paid search campaigns, it is necessary to add qualifiers to a few of the words below.
Location qualifiers
For instance, a lot of people search for “near my home”, “my area” or even their address (e.g. “Termite Extermination Chicago”). Thus, for certain keywords, you might want to add city names that you service as well as the “near me” qualifier.
Price qualifiers
A majority of searches incorporate “cost” in addition to “price” as part of their search. While you can bid or optimize content around these keywords, it is generally a bad idea. Customers that are focused on price – as opposed to results and the value you provide – are generally not the best customers.
Negative Keywords
The list below contains keywords based on popular searches. Some of these keywords may be for extermination services you don’t provide. You’ll want to make these negative keywords in your paid Search Campaigns
24 Hour / Emergency Keywords
- 24 hour emergency pest control near me
- 24 hour exterminator near me
- 24 hour pest control near me
- 24 hour pest control services near me
- 24 hour pest removal near me
- 24 hour wildlife removal near me
- 24 pest control near me
- 24hr pest control near me
- emergency exterminator near me
- emergency pest control near me
- emergency pest removal near me
- pest control 24 hours near me
- pest control near me 24 hours
Ants
- ant and pest control near me
- ant and spider exterminator near me
- ant control companies near me
- ant control near me
- ant control service near me
- ant exterminator cost near me
- ant exterminator near me
- ant fumigation near me
- ant pest control near me
- ant removal near me
- ant treatment near me
- best ant control company near me
- best ant exterminators near me
- carpenter ant control near me
- carpenter ant exterminator near me
- carpenter ant pest control near me
- carpenter ant removal near me
- fire ant control near me
- fire ant exterminator near me
- pest control of spring hill fire ant control near me
Attic Keywords
- attic pest control near me
- attic pest removal service near me
Bat Related Keywords
- 24 hour bat removal near me
- bat control near me
- bat control services near me
- bat exterminator near me
- bat pest control near me
- bat removal companies near me
- bat removal cost near me
- bat removal experts near me
- bat removal near me
- bat removal near me cost
- bat removal service near me
- best bat removal near me
- emergency bat removal near me
- exterminator for bats near me
- pest control bats near me
- pest control for bats near me
- professional bat removal near me
Bed Bug Keywords
- 24 hour bed bug exterminator near me
- affordable bed bug exterminators near me
- bed bug companies near me
- bed bug control near me
- bed bug experts near me
- bed bug exterminator near me
- bed bug exterminator near me cost
- bed bug heat exterminator near me
- bed bug heat treatment companies near me
- bed bug heat treatment cost near me
- bed bug heat treatment near me
- bed bug inspection near me
- bed bug pest control near me
- bed bug professional near me
- bed bug removal near me
- bed bug removal services near me
- bed bug treatment company near me
- bed bug treatment cost near me
- bed bug treatment near me
- bed bugs control services near me
- bed bugs pest control services near me
- best bed bug company near me
- best bed bug exterminators near me
- best bed bug pest control near me
- best bed bug treatment near me
- best pest control for bed bugs near me
- cheap bed bug exterminator near me
- exterminator near me bed bugs
- heat bed bug treatment near me
- bedbugs exterminator near me
Bird Related Keywords
- bird control companies near me
- bird control near me
- bird control services near me
- bird exterminator near me
- bird nest removal near me
- bird nest removal service near me
- bird pest control near me
- bird removal near me
- bird removal service near me
- pest control birds near me
- pest control for birds near me
- pest control pigeons near me
- pigeon control near me
- pigeon exterminator near me
- pigeon pest control near me
- pigeon removal near me
- pigeon removal services near me
- woodpecker pest control services near me
- woodpecker removal services near me
Chipmunk Keywords
- chipmunk control near me
- chipmunk exterminator near me
- chipmunk pest control near me
- chipmunk removal near me
- chipmunk removal service near me
Cockroach Keywords
- best cockroach exterminator near me
- best exterminator for roaches near me
- best pest control for roaches near me
- best pest control near me for cockroaches
- best roach exterminator near me
- cheap roach exterminator near me
- cockroach control near me
- cockroach control services near me
- cockroach exterminator near me
- cockroach fumigation near me
- cockroach pest control near me
- cockroach pest control services near me
- cockroach treatment near me
- exterminator roaches near me
- german cockroach pest control near me
- german roach exterminator near me
- herbal pest control for cockroaches near me
- pest control cockroaches near me
- pest control for cockroaches near me
- pest control near me cockroaches
- pest control near me for cockroaches
- pest control near me for roaches
- pest control near me roaches
- pest control roaches near me
- roach control near me
- roach exterminator cost near me
- roach exterminator near me
- roach exterminator prices near me
- roach fumigation near me
- roach removal near me
- roach treatment near me
- roaches control services near me
Pest Control Business / Commercial Services Keywords
- commercial pest control companies near me
- commercial pest control near me
- commercial pest control services near me
Flea Keywords
- best flea exterminator near me
- cheap flea exterminator near me
- flea and tick exterminator near me
- flea control companies near me
- flea control near me
- flea control services near me
- flea exterminator cost near me
- flea exterminator near me
- flea exterminator near me prices
- flea fumigation near me
- flea pest control near me
- flea removal near me
- flea removal service near me
- flea services near me
Gopher Keywords
- gopher control near me
- gopher control services near me
- gopher exterminator near me
- gopher exterminators near me
- gopher pest control near me
- gopher removal near me
- gopher removal services near me
Humane / Eco Friendly Pest Control Company Keywords
- all natural pest control near me
- eco friendly exterminator near me
- eco friendly pest control near me
- eco friendly termite control near me
- eco pest control near me
- environmental pest control near me
- environmentally friendly pest control companies near me
- environmentally friendly pest control near me
- humane pest control near me
- natural exterminators near me
- natural pest control company near me
- natural pest control near me
- no kill pest control near me
- non toxic exterminator near me
- non toxic pest control near me
- organic exterminator near me
- organic pest control near me
- organic pest control services near me
- safe pest control near me
Insect Keywords
- bird mite exterminator near me
- bug and pest control near me
- bug companies near me
- bug control companies near me
- bug control near me
- bug control services near me
- bug exterminator near me
- bug exterminator near me cost
- bug inspection near me
- bug pest control near me
- bug removal near me
- bug service near me
- bug specialist near me
- bug treatment near me
- drain fly exterminator near me
- earwig exterminator near me
- exterminator for gnats near me
- fly exterminator near me
- fly pest control near me
- fruit fly exterminator near me
- insect and pest control near me
- insect control companies near me
- insect control near me
- insect exterminator near me
- insect pest control near me
- insect removal near me
- lice exterminator near me
- maggot exterminator near me
- mite exterminator near me
- moth exterminator near me
- moth pest control near me
- pest control for flies near me
- pest control for gnats near me
Licensed / Bonded / Insured Keywords
- licensed pest control near me
Mouse Keywords
- best exterminator for mice near me
- best mice exterminator near me
- best pest control for mice near me
- humane mice removal near me
- mice and rat control near me
- mice and rat exterminators near me
- mice control near me
- mice control services near me
- mice exterminator cost near me
- mice exterminator near me
- mice pest control near me
- mice removal near me
- mouse control near me
- mouse exterminator cost near me
- mouse exterminator near me
- mouse pest control near me
- mouse removal near me
- mouse removal services near me
- pest control for mice and rats near me
- pest mice control near me
- rat and mice control near me
- rat and mouse exterminator near me
Miscellaneous Keywords
- lizard exterminator near me
- lizard pest control near me
- frog exterminator near me
Mole Keywords
- best mole exterminator near me
- exterminator for moles near me
- garden mole removal near me
- ground mole removal near me
- ground mole removal services near me
- lawn mole removal near me
- mole and gopher removal near me
- mole and vole removal near me
- mole control near me
- mole control services near me
- mole exterminator near me
- mole pest control near me
- mole pest removal near me
- mole removal companies near me
- mole removal services near me
- pest control for moles near me
- pest control moles near me
- professional mole removal near me
- yard mole extermination near me
- yard mole removal near me
- yard mole removal services near me
Mosquito Keywords
- best mosquito control company near me
- mosquito and tick control services near me
- mosquito control companies near me
- mosquito control services near me
- mosquito exterminator near me
- mosquito pest control near me
- pest control for mosquitoes near me
Outdoor Keywords
- lawn and pest control near me
- lawn care and pest control near me
- lawn exterminators near me
- lawn insect control near me
- lawn pest control near me
- lawn pest control services near me
- pest and lawn care near me
- pest control and lawn care near me
- yard exterminators near me
- yard pest control companies near me
- yard pest control near me
Possum Keywords
- possum exterminator near me
- possum pest control near me
Price Related Keywords
- affordable exterminator near me
- affordable pest control near me
- best price pest control near me
- budget pest control near me
- cheap bug exterminator near me
- cheap exterminators near me
- cheap pest control companies near me
- cheap pest control near me
- cheap pest control services near me
- cost of pest control near me
- exterminator prices near me
- most affordable pest control near me
- pest control cost near me
- pest control deals near me
- pest control near me cheap
- pest control near me cost
- pest control near me prices
- pest control quote near me
- pest control services near me prices
- reasonable pest control near me
Proximity / Near Me Keywords
- any pest control near me
- critter control companies near me
- critter removal near me
- critter removal services near me
- exterminating companies near me
- exterminator close to me
- exterminator pest control near me
- exterminator services near me
- exterminators around me
- exterminators near me
- exterminators near my location
- find pest control near me
- fumigators near me
- good exterminators near me
- good pest control near me
- green exterminator near me
- green pest control near me
- greenix pest control near me
- gregory pest control near me
- groundhog exterminator near me
- home exterminator near me
- home pest control near me
- home pest control services near me
- home pest inspection near me
- home team pest control near me
- house pest control near me
- indoor pest control near me
- local exterminators near me
- local pest control companies near me
- local pest control near me
- local pest control services near me
- locally owned pest control near me
- monthly pest control near me
- near me pest control
- nearest pest control company
- nearest pest control to me
- nest removal near me
- no contract pest control near me
- one time pest control near me
- one time pest control service near me
- outdoor pest control near me
- outdoor pest control services near me
- pest and bug control near me
- pest and insect control near me
- pest companies near me
- pest control around me
- pest control at home near me
- pest control close to me
- pest control companies in my area
- pest control companies near me
- pest control exterminator near me
- pest control for home near me
- pest control in near me
- pest control inspection near me
- pest control near me
- pest control near my location
- pest control places near me
- pest control services near me
- pest control solutions near me
- pest control specialists near me
- pest control with no contract near me
- pest elimination near me
- pest exclusion services near me
- pest extermination near me
- pest exterminator near me
- pest fumigation near me
- pest inspection companies near me
- pest inspection near me
- pest management near me
- pest management services near me
- pest near me
- pest removal companies near me
- pest removal from attic near me
- pest removal near me
- pest removal services near me
- pest services near me
- pest solutions near me
- pest spraying near me
- pest trapper near me
- pest treatment near me
- pesticide control near me
- preventive pest control near me
- private exterminators near me
- private pest control near me
- professional exterminator near me
- professional pest control near me
- quality pest control near me
- residential pest control near me
- residential pest control services near me
- the best exterminators near me
- the best pest control company near me
- the best pest control near me
- top exterminators near me
- top pest control companies near me
- top pest control near me
Raccoon Keywords
- raccoon exterminator near me
- raccoon pest control near me
- raccoon removal near me
- raccoon removal services near me
Rat Keywords
- 24 hour rat exterminator near me
- best rat control company near me
- best rat exterminator near me
- best wildlife removal near me
- cheap rat exterminator near me
- dead rat removal near me
- dead rat removal service near me
- humane rat removal near me
- pest rat control near me
- rat abatement near me
- rat and pest control near me
- rat control companies near me
- rat control near me
- rat control services near me
- rat exterminator cost near me
- rat exterminator near me
- rat exterminator near me prices
- rat fumigation near me
- rat pest control near me
- rat pest control services near me
- rat removal near me
- rat removal service near me
- roof rat exterminators near me
Top / Best Keywords
- best bug exterminator near me
- best bug service near me
- best exterminator near me
- best local pest control near me
- best pest company near me
- best pest control company near me
- best pest control near me
- best pest control services near me
- best pest exterminator near me
- best pest service near me
- best rated exterminators near me
- best rated pest control near me
- highest rated pest control near me
- recommended pest control near me
- top 5 pest control companies near me
- top rated pest control companies near me
- top rated pest control near me
- top rated termite companies near me
Restaurant Keywords
- pest control for restaurants near me
- restaurant pest control near me
Rodent Keywords
- 24 hour rodent control near me
- best rodent control company near me
- best rodent control near me
- best rodent exterminator near me
- best rodent removal company near me
- humane rodent control near me
- mole rodent removal near me
- pest and rodent control near me
- pest control for rodents near me
- pest control rodents near me
- pest rodent control near me
- rodent and pest control near me
- rodent control companies near me
- rodent control near me
- rodent control services near me
- rodent exclusion services near me
- rodent exterminator near me
- rodent inspection near me
- rodent pest control near me
- rodent removal from attic near me
- rodent removal near me
- rodent removal services near me
- varmint control near me
- vermin control near me
- vermin exterminators near me
- vermin removal near me
Scorpion Keywords
- scorpion control near me
- scorpion exterminator near me
- scorpion pest control near me
Silverfish Keywords
- silverfish exterminator near me
- silverfish pest control near me
Skunk Keywords
- professional skunk removal near me
- skunk exterminator near me
- skunk removal services near me
Spider Keywords
- best spider exterminator near me
- black widow exterminator near me
- brown recluse exterminator near me
- pest control of spring hill spider control near me
- pest control spiders near me
- spider control near me
- spider exterminator near me
- spider fumigation near me
- spider pest control near me
- spider removal near me
Squirrel Keywords
- exterminator for squirrels near me
- flying squirrel removal near me
- pest control for squirrels near me
- pest control near me squirrels
- pest control squirrels near me
- squirrel control near me
- squirrel exterminator near me
- squirrel nest removal near me
- squirrel pest control near me
- squirrel removal companies near me
- squirrel removal from attic near me
- squirrel removal near me
- squirrel removal near me prices
- squirrel removal services near me
Stinging Insect Keywords
- exterminator for yellow jackets near me
- yellow jacket exterminator near me
- yellow jacket nest removal near me
- yellow jacket pest control near me
- yellow jacket removal service near me
- bee and hornet removal near me
- bee and wasp control near me
- bee and wasp exterminators near me
- bee and wasp removal near me
- bee and wasp removal services near me
- bee control near me
- bee control services near me
- bee exterminator near me
- bee exterminator near me cost
- bee infestation removal near me
- bee nest removal near me
- bee nest removal service near me
- bee pest control near me
- bee removal company near me
- bee removal cost near me
- bee removal near me
- bee removal service near me
- bee removal specialist near me
- bee swarm removal near me
- bee wasp removal near me
- beehive removal near me
- beehive removal service near me
- best bee exterminator near me
- bumble bee nest removal near me
- bumble bee removal near me
- carpenter bee control near me
- carpenter bee exterminator near me
- carpenter bee pest control near me
- carpenter bee removal near me
- carpenter bee removal service near me
- carpenter bee treatment near me
- carpet beetle exterminator near me
- cheap wasp removal near me
- emergency bee removal near me
- emergency wasp removal near me
- exterminator wasps near me
- ground bee exterminator near me
- ground bee removal near me
- honey bee exterminator near me
- honey bee nest removal near me
- honey bee removal near me
- honey bee removal services near me
- hornet control near me
- hornet exterminator near me
- hornet nest removal near me
- hornet nest removal service near me
- hornet pest control near me
- hornet removal near me
- hornet removal service near me
- humane bee removal near me
- no kill bee removal near me
- pest control for bees and wasps near me
- pest control for bees near me
- pest control near me for bees
- removal of bees nest near me
- removal of wasp nest near me
- remove hornets nest near me
- remove wasp nest near me
- safe bee removal near me
- wasp and bee exterminator near me
- wasp and hornet removal near me
- wasp control near me
- wasp control services near me
- wasp exterminator cost near me
- wasp exterminator near me
- wasp nest control near me
- wasp nest exterminator near me
- wasp nest removal cost near me
- wasp nest removal near me
- wasp nest removal near me cost
- wasp pest control near me
- wasp removal near me
- wasp removal near me cost
- wasp removal service near me
Termite Related Keywords
- best termite company near me
- best termite control company near me
- best termite control near me
- best termite exterminator near me
- exterminator for termites near me
- local termite companies near me
- pest and termite control near me
- pest control for termites near me
- pest control near me for termites
- pest control termites near me
- pest termite control near me
- termite & pest control near me
- termite and pest control companies near me
- termite and pest control near me
- termite companies near me
- termite control companies near me
- termite control near me
- termite control services near me
- termite exterminator near me
- termite inspection companies near me
- termite pest control companies near me
- termite pest control near me
- termite pest control services near me
- termite removal near me
- termite service near me
- termite specialist near me
- termite treatment companies near me
- termite treatments near me
- top termite companies near me
Tick Keywords
- pest control for ticks near me
- tick control companies near me
- tick control services near me
- tick exterminator near me
- tick pest control near me
- tick removal service near me
Vole Keywords
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Wildlife Keywords
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