They Seem “Old School” but You Definitely Need One
The advent of digital marketing has made it possible to reach millions of potential customers in record time. Yet, some marketing tactics will never go out of style. One of those tried and true marketing methods is handing out a great business card.
Business cards are an instant way of connecting with potential clients. The cards convey essential information about your business and provide a snapshot of your brand. This article explores why garage door business cards are an excellent addition to your marketing strategy.
Should Your Garage Door Business Have a Business Card?
Yes. Yes. And again YES.
Regardless of the size of your company, your garage door company should have business cards. These pocket-size billboards inform clients about your business in seconds.
Unlike emails or websites where clients have to sift through mounds of information, business cards are brief. They let the client know exactly what they need to know about your business.
Additionally, unlike other forms of advertising, business cards are cheap to print in bulk and can be re-ordered when necessary. So even if you hire a graphic designer to make your cards, printing them may be cheaper than running other marketing campaign forms.
Business cards also make it easier for happy clients to recommend your services. Pulling out a card from a wallet is easier than scrolling through contacts or scanning emails to forward. Leave many cards with clients and encourage them to distribute them if they enjoy your services.
Having garage door business cards can popularize your small business. The cards convey essential information and add a personal touch. These are crucial advantages you can’t earn with digital marketing.
They may seem outdated, but business cards are a bonafide way of growing your garage door business. Consider ordering some for your business.
The Best Use for a Garage Door Company’s Business Card
Proper use of your business card is one of the best garage door marketing ideas a garage door contractor can implement to pretty much guarantee future business.
This approach may work better with residential garage doors than commercial garage doors – but you should attempt to implement the strategy with all your customers. Simply staple or tape your garage door business card to the wall right next to the garage door opener. Note that you will need to ask the homeowner (or business owner) for permission to do this. Homeowners may be more amenable than local business owners to having you attach your card to the wall – but it is worth asking both types of customers.
The great thing about this technique is that as long as your customer is happy with the service that you provided, years down the road when that homeowner (or a new resident of the same house) has a broken torsion spring or needs another type of garage door repair, they’ll know who to call immediately.
The business card (in this case a sticker) placed next to the garage door opener control inside the garage makes it easy for the homeowner to reach out and contact you
Your business card is affixed to the wall – so they already know that your company is familiar with this particular garage door configuration since you’ve already worked on it. In this manner, a business card is a great way for a garage door company to almost guarantee future business by encouraging a homeowner to call you immediately instead of trying to go search for a new repair company on Google.
How Does Having a Business Card Boost My Garage Door Business?
Having good business cards can grow your business in many ways. First, business cards can get your foot in the door faster than other forms of marketing. Whenever you hand out a card, whoever receives it will likely read it before tucking it away.
Unfortunately, the same can’t work for direct emails or social media posts since busy clients may ignore them. On the other hand, handing a business card to a client enhances their ability to learn essential information about your business.
Business cards also make a lasting impression as they are more personal than other forms of advertising. Conversely, drumming up business via cold calls, direct mail, or social media posts is sometimes impersonal.
But, as business cards work best with an in-person exchange, they can create an individual connection with potential clients. This exchange can help your garage door business stand out from a sea of impersonal emails and generalized social media posts.
Business Card Design
Business cards have limited space. Thus, they should only convey the essential information about your business.
Ensure your card contains your contact information, such as:
- Your name
- Your business name
- Your number
- Your email address
- Your company’s website
- Your license number (where applicable)
Your logo design should also communicate your company’s services without any irrelevant information.
Remember, too much information can sometimes overwhelm clients, so avoid cluttering your card.
Your business card should provide key information within seconds of reading. Your potential customers shouldn’t have to sift through the fluff to get what they need. If you have any extra information you consider essential, consider adding a link or a QR code that potential clients can use to learn more.
How To Make Your Business Card Catchy
Unfortunately, customers are as likely to toss your card in the trash as they are likely to keep it. But if your card stands out, it may make its way to a client’s wallet or Rolodex. Thus, you should ensure your card’s design is memorable and makes a lasting impression.
One easy way to capture a client’s eye is by using an interesting color scheme. Using a color that pops will capture attention and set your card apart from a sea of black or white business cards.
Use a mix of complementary base and accent colors as long as they aren’t overwhelming. If your business has brand colors, consider including them in your card to enhance your company’s branding.
Additionally, you can take an extra creative step and choose an unusual shape or cutout for your business cards. As a garage door business owner, your card shape or cutout should revolve around the doors themselves or the tools of your trade. But ensure the end result fits in a wallet, or clients may throw out your card.
It may be a little pricey but consider including high-quality techniques to create unique business cards. For instance, try using extra-thick, textured paper stock instead of standard card stock to make your cards feel luxurious.
Other special finishes, such as embossed gloss and foil accents, will give your cards a 3D feel that sets them apart from the rest. These techniques will make your cards too nice to discard.
Should You Make or Buy My Business Cards?
The answer to this question depends on your budget or preference. Regardless of the size of your business, it is always prudent to cut costs. Thus, if you can, you should make your own business cards.
There are many free online tools that you can use to create a stunning business card. With online card builders like Vistaprint or Photoshop, you can pick a template, add your information and create a logo.
With technologies like Die-cut, you can pick any shape and bulk print your cards at an affordable cost. You don’t need in-depth graphic design knowledge to create a professional and memorable business card.
If you want to create a high-end business card, you may need to hire a graphic designer. Talented graphic designers can create an outstanding card while communicating your company’s brand and vision.
They can also apply their creativity to design a logo that stands out from the competition. So, while hiring a professional may be costly, the end result may be worth the investment.
FAQs
Answers to some common questions below.
Can you put business cards in people’s doors?
Yes, you can. However, some people don’t appreciate it and consider it spam. Don’t put your business cards in mailboxes as it is illegal in some states.
Should you add your picture to the business cards?
You can add your picture to your garage door business cards if you’re comfortable with that. It can help people connect a business with a person and make it more memorable.
