A Detailed Look at How We Get You New Dental Patients
To stay competitive, your dental practice must harness the power of online marketing to elevate your online presence, draw in new patients, and expand your business. By utilizing a diverse array of Internet based platforms, your dental office can extend its reach and establish a strong brand identity more efficiently than conventional marketing approaches. These digital tactics enable your practice to connect with prospective patients where they spend their time online – at the moment they need your dental services.
Digital marketing for dentists is highly targeted and friendly to your budget. You’ll be able to take advantage of demographic data in order to reach prospective patients at a reasonable cost. This makes digital marketing a great option for small dental offices who don’t have unlimited funds like the DSOs they are competing against.
Strategies like search engine optimization (SEO), focused pay-per-click campaigns, informative content creation, and even social media interaction can deliver substantial results without the hefty price tag of traditional advertising methods. Moreover, the ease of measuring digital marketing efforts allows you to identify and capitalize on successful strategies while discontinuing less effective ones.
Let’s take a deeper look at how FlexLeads online marketing services can help your dental practice…
Dental SEO Services
Dental SEO services boost your practice’s online visibility. The focus of SEO is to optimize your website for search engines (like Google). By providing content that is both helpful to your site visitors and optimized for search engines, your practice can appear high up in the search engine results. As a result, you’ll get more visitors to your website, and more patients visiting your practice.
SEO works well in conjunction with other online dental marketing services. Using paid search can provide another listing in the search results, which can help your practice with both branding and conversion. Effective SEO also requires a highly optimized website that is adept at converting prospects into patients – we cover the importance of your dental website below.
Search Engine Optimization Can Help You Rank High Up in the Search Engine Results and Bring Your Practice More Dental Patients
Local SEO Services for Dentists
One of the Key Goals of Local SEO is to Promote Your Google Business Profile to Make Sure Your Dental Office Listing Shows in the Map Pack Search Results for Nearby Patient Searches
Local SEO has many different aspects. The key piece of doing well in Local SEO is your Google Business Profile. You must claim and complete your profile. Include as much information as possible regarding your services. You’ll want to add photos and make sure you add photos and keep hours updated.
A properly optimized and active Google Business Profile can increase the chances of your practice appearing in desirable positions in the Google Maps results when searches are conducted in relatively close proximity to your office.
Another key aspect of Local SEO is reviews. Collect reviews from patients to showcase your work. Quantity and quality of reviews can go a long way towards enhancing your position in local search results.
Pay Per Click Advertising for Dentists
PPC helps dentists reach new patients fast. You bid on keywords related to dental services you want to promote (e.g. “dental implants”, “dental cleanings”, “dental emergency”) . When someone searches for those terms, your ad shows up. You only pay when a user clicks your ad. When they click on your ad about dental implants, the prospective patient will click on the ad and be brought to the dental implants page on your website.
Approximately 80% of online searches are conducted using the Google search engine, Google Ads is the top PPC platform for dentists. It lets you target local searches like “dentist near me.” Your ads appear above organic results (SEO results), giving you an edge over rivals.
A huge advantage of paid search is that it brings quick results. Unlike SEO, which takes months, PPC can drive leads within days. Another benefit is that you can quickly learn about your target market. You’ll understand what dental services receive a lot of searches in your area. You can apply this knowledge to help with your SEO campaigns, and with the type of content you should create on your website.
With Paid Search Ads, You Can Quickly Get in Front of Prospective Patients by Running Ads that are Relevant to Your Practice. Ads in Google are denoted as “Sponsored”
Dental Websites
Most of Your Marketing Efforts Will Send Traffic to Your Dental Website. You Need to Make Sure That Your Website is Able to Convert Prospects into Patients
Your dental website needs to have a clean, modern, professional look in order to build trust with prospects. Easy, conventional navigation keeps users engaged. Your website layout should be easy for users to navigate and understand. The site should work well on mobile devices too – as around half of all dental related searches are conducted on mobile devices.
The more tangible your website is, the more comfortable your visitors will be in heading over to your dental office. Photos and bios help patients feel comfortable. Virtual tours can ease anxiety about visits. Include key information upfront. List your services, hours, and location. Add a clear call to action on each page. “Book Now” or “Call Us” buttons drive conversions.
Share patient testimonials. Real stories build credibility and trust – especially video. Include before-and-after photos to display your wo
Dental Marketing Frequently Asked Questions
Do You Work With DSOs Or Franchises?
No. It appears that many DSOs are cutting costs – at the expense of services provided – in a race to the bottom. We prefer to work with individual dental practices – or practices with 5 locations or less. We also require full website access in order to implement marketing initiatives which is often not possible with DSOs and franchises.
Do You Work Exclusively With My Dental Practice?
Yes. We will work only with your dental practice – never with your direct competitors in your area. There are a limited number of leads that can be generated in a geographic region – all of those leads will go to your dental office.
LET’S GET STARTED
For More Information About How FlexLeads Can Help Your Dental Practice, Fill out the Form Below, Give Us a Call or Send us an Email.