Grow Your Appliance Repair Company With Exclusive Appliance Repair Leads
Appliance Repair Lead Generation Options
When it comes to generating leads for your appliance repair company, you have two options: paying an external lead generation company or creating your own lead generation platform. We’ll take a look at both of these options.
Paying a Lead Generation Service
There are numerous lead generation companies that sell leads to home service professionals. As an appliance repair business owner, you should know that there are both advantages and disadvantages to buying leads from a lead generation company.
Paying a Lead Generation Service: Advantages
Immediate Customers
When you pay for qualified appliance repair leads from a lead generation service, you get immediate access to potential customers. This can be a huge help to fill gaps in your schedule and get a quick influx of potential clients – many of whom may provide your company with repeat business.
Save Time, Effort, and Money
Purchasing leads can save time on your appliance repair marketing and lead generation efforts, allowing the company to focus more on providing repair services.
Targeted Leads
The better lead generation providers will provide you with highly customized leads that are exactly what you’re looking for. They often can provide you with the right customers that meet your ideal customer who is in your service area and needs appliance services that you provide.
Paying a Lead Generation Service: Disadvantages
Higher Costs
In many cases, purchased leads are often marked up, making them more expensive than leads that you develop in house – especially if you have a very efficient in house lead generation system.
Lead Quality Issues
When you cede lead generation to a third party, you may find that you’re not getting high quality appliance repair leads. Conversion rates may be lower than if you generated the leads yourself. Lead generation services tend to be somewhat generic and likely aren’t staffed with appliance experts who understand your business as well as you do.
You May Not be Getting Exclusive Appliance Repair Leads
Purchased leads may be sold to multiple businesses within the appliance repair industry. You may be getting the exact same appliance lead that the competing appliance repair company across the street is getting. The result is a free for all between competitors calling the same lead to set up an appliance appointment repair. This can result in bids being driven down and reducing your profit margin for an appliance repair job.
To avoid this, consider paying extra to ensure each lead you get is an exclusive lead.
You’re dependent on another Company for Your Appliance Repair Marketing Strategy
Relying solely on purchased leads can create a dependency on external sources for business growth, which may not be sustainable in the long term.
You’ll need to properly vet the Lead Generation Service to Increase Chances of Success
Before paying or engaging in a contract, ask for lead samples before buying. Check the lead source and contact method. Look for leads with detailed info about the repair needed. Ask about the lead company’s filtering process. Test a small batch of leads before a big purchase.
Types of Lead Generation Services
If you’re looking to pay for leads to replace or to add to your appliance repair marketing efforts, there are a few different models that lead brokers offer that are described below.
Pay Per Lead Services
These platforms provide exclusive leads to appliance repair businesses for a fee per lead. This model can be effective for businesses looking for a steady stream of potential customers without the need for extensive marketing efforts. Service Direct offers pay per lead services.
Pay Per Call Advertising
Similar to pay per lead, this model charges businesses for each call received from potential customers. The lead provider sends calls directly to your phone. This can be an effective way to directly connect with customers actively seeking appliance repair services.
Online Directories and Review Sites
Platforms like Yelp and Angi (formerly Angie’s List) offer lead generation opportunities through business listings and advertising options. Customers submit the repair service that they need, and the platforms are able to put you in touch with the qualified leads.
So Should You Buy Appliance Repair Leads or Not?
Appliance repair service businesses should strongly consider generating appliance repair leads in house so they aren’t dependent on another company for their business success. We’ll talk more about that in the next section.
That said, there is certainly a time and a place for buying high quality leads from third parties. If you’re a newer business, paying for leads can certainly help you and your staff to gain necessary experience. Each appliance repair job you perform (no matter how that job was obtained) offers opportunities to get reviews for your company, potential repeat business, and referrals from satisfied customers.
Paying for appliance repair leads can also help during downtimes when work is a bit more scarce and you have to keep your staff busy.
So, a hybrid approach where you use appliance repair marketing techniques to generate leads for your business – supplemented by buying leads when necessary is a reasonable appliance repair marketing strategy for lead generation.
Generating Your Own Exclusive Appliance Repair Leads
The best way to get high quality appliance repair leads is to use digital marketing techniques to effectively promote your appliance repair business online. The key components include the following each of which will be discussed in detail below:
- Local SEO
- Search Engine Advertising
- Social Media Presence
- Search Engine Optimization
- Your Appliance Repair Website
Local SEO
An appliance repair business can significantly enhance its online presence and attract more local customers by optimizing its Google Business Profile (GBP) and implementing effective local SEO techniques.
Google Business Profile
Optimizing your Google Business Profile is crucial. This involves ensuring all business information is accurate and up-to-date, including the company name, address, phone number, and operating hours. It’s essential to choose the most relevant categories for the business and add high-quality photos of the team, equipment, and completed appliance repairs (include before and after photos).
Regularly posting updates, promotions, and helpful content on the GBP can boost engagement and visibility. Encouraging satisfied customers to leave reviews and responding promptly to all feedback, both positive and negative, can improve the business’s online reputation and search rankings.
Completing your Google Business Profile and Performing Local SEO Activities Can Help Your Business Appear in the Map Pack and Get Free Clicks Through to Your Appliance Repair Website
Citations and NAP Consistency
Citations are listings for your business in local and business directories. Building local citations by ensuring consistent NAP (Name, Address, Phone number) information across various online directories and platforms is also crucial for local SEO success. Getting links to your website from around the Internet is important for ranking in Local SEO – and getting citations can help get those links and increase your chances of appearing in the Google Map Pack.
Search Engine Advertising
You can effectively promote your appliance repair services using search engine advertising on Google and Bing search engines. It works by generating ad campaigns that trigger your ads when someone searches for services that you offer customers.
As an example, if someone in your area searches for “Sub-Zero refrigerator repair near me”, you will want an ad for your company to show. Of course, this assumes that the searcher is within your service area and you work on Sub-Zero refrigerators. Fortunately search engine advertising is highly customizable with precise targeting options. You can make sure that only people within your service area who are searching for services you offer will see your ads.
Social Media Presence
While Social Media may not generate a ton of incoming leads for a small appliance repair business, it is still very important to claim your business on all major social sites including Facebook, Twitter, LinkedIn, and Instagram. This prevents others from claiming your business name on these platforms. You can also link back to your main website from your social media pages – this serves as another incoming link to Google, and a signal that you’re serious about protecting your business name.
Facebook Business Page and LinkedIn Business Page
Creating Business pages on Facebook and LinkedIn is a must. Once you create a business page on Facebook, you can then participate in Facebook advertising. Also, your followers on both Facebook and LinkedIn will be eligible to receive any updates that you post to your business page.
You Should Establish a Facebook Page for Your Brand
Keeping Social Media Updated
With so many social media sites, it can be hard to keep everything updated. Fortunately, most social media sites have APIs that allow you to easily and automatically post to Social Media whenever you make a change to your main appliance repair website.
Search Engine Optimization (SEO)
Search engine optimization (SEO) involves improving a website’s visibility and ranking in search engine results pages (SERPs) to increase website traffic. It involves enhancing both the technical aspects and content of a website to make it more attractive to search engines like Google.
One of the best ways for an appliance repair business owner to successfully participate in SEO is through content marketing – particularly by creating engaging information content that showcases your work.
Document your jobs with photos and video. Show all the different types of appliances that you work on – as well as the locations where you provide your services. Real world actual repairs are highly relevant to your potential customer base and give you an opportunity to demonstrate your expertise.
In addition to the actual jobs that you’ve performed, provide content that helps local customers in your area with simple appliance related DIY tasks. You can do this by creating valuable resources that address common appliance issues, providing maintenance tips, and free repair guides. This again demonstrates your expertise and it builds trust. When the time comes that a prospect needs a more significant repair, they’ll be very likely to call you.
Your Appliance Repair Website
Most of your lead generation efforts send prospective customers to your website. It is here – on your website – that you must be able to answer customer questions and convert prospects into paying clients. Here are the key elements to keep in mind when it comes to your website.
Website Design
A modern, user friendly website design is crucial for appliance repair companies to effectively convert prospects into clients. A company’s website often serves as the first point of contact for potential customers, making it essential to create a positive first impression. Make it obvious to the user how to successfully navigate the website.
Website Design Elements and Considerations
- Navigation Menu – The navigation menu should be simple, located along the top of your website, and contain links to the most popular pages on your site – which will generally be your home page, services page, about page and contact page. Your phone number should be in the upper right corner of your site.
- Calls to Action / Contact Page – You’ll need to have an obvious link that shows people how to get in touch with you. Your phone number should always be visible to prospects even as they scroll down through the website. Buttons and forms should stand out and draw the eye of your website visitors. Implementing clear call-to-action buttons, such as “Schedule a Repair” or “Get a Quote,” prominently displayed throughout the site, makes it easy for prospects to take the next step. When they’re ready to reach out to you, it needs to be as friction free as possible.
- Online Booking Systems – While this may not be immediately possible for new appliance repair businesses, online booking systems, live chat support can be a huge help when it comes to converting prospects into paying appliance repair customers.
- Mobile Responsiveness (A “responsive website”) – You can expect approximately half of your website traffic to come from mobile devices. A website that loads quickly and functions seamlessly across all devices ensures that potential clients can easily access information and make contact, regardless of how they’re browsing.
- Social Proof – Be sure to collect customer reviews and include customer testimonials. Multimedia reviews (like video) work best, but be sure to make it clear on your website that your customers love the services that you provide.
Content Sections to Include on Your Appliance Repair Website
- About – People want to know who they’re doing business with. Include photos and bios of ownership and appliance repair technicians so that prospective customers understand that there’s a real business behind this site – and its not just a thin lead generation website.
- Services – Have dedicated pages on your website for each of the appliance repair services that you provide. You should have separate pages for refrigerators, dishwashers, clothes washers, dryers, stoves, etc. You should also have brand name logos and descriptions on these services pages as well. Let them know what kind of repairs you perform and on what manufacturing brands you’re experienced with.
- Brands – In addition to the services pages, one or more brands pages will further convey to customers that you are an expert when it comes to repairing their appliances.
- Service Area – You need to let customers know your service area. Mentioning the town that they live in will further cement in their mind that you can help them with their appliance issues.
- Blog – Blog content helps with SEO and with converting prospects into customers. On your blog you can document repair jobs that you perform, and the brands that you work with. You can also provide helpful content for your local customers – like how to perform minor DIY fixes to their appliances. Or provide seasonal advice like how to prepare air conditioners for summer or safely using heaters safely in winter. Appliance maintenance checklists could also be a big hit.
Contact Page – You need to have a prominently displayed contact page so people can reach out and call you or fill out a form. Prospects should know what action you will take after you reach out from the contact page.
