Local SEO Activities
There are a variety of Local SEO related activities that can help you stand out on the search engine results page and potentially bring more customers in to your local business.
Below are the Local SEO related activities offered by FlexLeads
NAP & Citations
These elements help to promote a consistent presence for your website across multiple websites. This results in a better chance of your business ranking well in the local search results.
NAP – NAP is your business Name, Address and Phone number. Your NAP data must be identical throughout your website and wherever your business is listed on the web (like Yellow Pages, Google Listings and Yelp). This is a must in order for you business to rank well in the local search results.
Google wants to provide searchers with highly accurate data in the search results. If you have different or conflicting NAP data, you won’t rank nearly as well in Google.
As part of my service offerings, I will work to provide consistent NAP data for your local business.
Citations – Your local business also must have relevant listings in online directories in order to rank well in the local search results. I will find and build citations for your local business that can help to improve your overall search engine visibility.
Google My Business (GMB)
Google is giving a lot of real estate to Google My Business Listings. On searches for local businesses, GMB listings typically appear along the right hand side of the search engine results page.
These listings are prominently featured and are a great opportunity to bring in potential customers. You want to make sure that your listing is optimized and catches the eye of prospects.
I will make sure that your GMB listing information is accurate, is in the proper category, and has photos and a well written description.
I will also keep the listing updated with posts based on activities within your business – like sales, special events, and big achievements.
Incoming links to your website from prominent, relevant websites are like votes for your website. The more quality links you have coming in, the more likely it is that your website will rank well when compared to your local competitors.
As a local business owner, you can frequently generate links from local news organizations, sponsorships, or charitable causes that you support. While difficult, it isn’t impossible to generate helpful links for your business.
I will analyze your current links and the incoming links of your competitors and other local businesses to try to build incoming links that can help you rank higher in the local search results.
Search engines need to know what the pages on your website are about. The code and content on your website must be structured so that it is obvious to the search engine what the page is about.
Schema markup and tags are code that are part your website. This code assists search engines in learning more about your website. Parts of this code can appear directly in the search engine results.
It is extremely important that the code on your website is properly structured This code is a major contributing factor for getting your local business to rank well in Google.
I will recommend or implement changes to this underlying code to make sure that your page is structurally optimized properly for search engines.
As part of the reporting that FlexLeads provides, you’ll get detailed reporting for your reviews, rankings and Google My Business listing.
You’ll get both daily reports and monthly video reports where I walk you through all the activities from the past month as well as strategies for the upcoming month.